Cleaning Business Software

Grow Your Clovis Cleaning Business with MaidProfit

Serving Colonial Park / Hillcrest, North Plains / Cameo Estates, La Casita / Gentry and beyond — MaidProfit helps Clovis cleaning businesses streamline scheduling, win more clients, and grow revenue.

39,500+ City Residents
52K Metro Population
#8 Largest New Mexico City
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★★★★★
45+
Cleaning Businesses in Clovis Area
52K
Metro Population
$42,600
Median Household Income
6.5%
Annual Market Growth

Clovis Cleaning Market at a Glance

39,500+ (city) / 52K (metro)
Population
New Mexico's #8 largest city
US Census Bureau
45+
Cleaning Businesses
Serving the Clovis market
Bureau of Labor Statistics
$8M
Market Size
Clovis area residential and commercial cleaning
IBISWorld Industry Report
$155,000
Median Home Value
Varies by neighborhood within Clovis
Zillow Home Value Index
$100/visit
Average Cleaning Rate
Standard 3-bed/2-bath home
MaidProfit Market Analysis
April – August
Peak Season
Highest demand period for Clovis cleaning businesses
MaidProfit Booking Data

Data compiled from Bureau of Labor Statistics, Census Bureau, IBISWorld, MaidProfit internal data, Zillow

Why Clovis Is a Strong Market for Cleaning Businesses

Home to 39,500+ residents, Clovis is New Mexico's #8 most populous city. Cannon Air Force Base is Clovis' economic engine, with AFSOC personnel rotating through regularly. This creates a predictable pipeline of move-in/move-out cleaning, while the dusty high plains environment ensures year-round recurring demand. The city's economy — powered by Cannon Air Force Base, Clovis Municipal Schools, Plains Regional Medical Center — supports thousands of dual-income households that need professional cleaning.

Clovis households earn a median income of $42,600, supporting a median home value of $155,000. The strongest cleaning demand comes from established neighborhoods like Colonial Park / Hillcrest, North Plains / Cameo Estates, La Casita / Gentry, where families prioritize regular home maintenance.

Clovis sits on the Llano Estacado high plains with strong winds, blowing dust, and extreme temperature swings. Dust storms are frequent, creating persistent cleaning demand in homes and businesses. This sustained growth means cleaning businesses in Clovis can build a stable client base while continuously adding new accounts.

Clovis cleaning rates average $100 per visit, reflecting the local cost of living and market demand.
The Clovis cleaning market has been growing at 6.5% annually, driven by population growth and economic expansion.
Homes in premium Clovis neighborhoods average higher square footage, supporting per-visit rates 20-25% above the metro average.

Cannon AFB Keeps Clovis Cleaning Busy

Cannon Air Force Base brings a constant stream of families needing move-in and move-out cleaning. Combine that with Clovis' dusty plains driving recurring residential demand, and you have a market MaidProfit is built to serve.

45+
Cleaning Businesses in Clovis Area
52K
Metro Population
$42,600
Median Household Income
6.5%
Annual Market Growth

Top Clovis Neighborhoods for Cleaning Businesses

Key neighborhoods with strong demand for professional cleaning.

Colonial Park / Hillcrest
Established neighborhoods with military families and professionals driving strong recurring cleaning demand.
North Plains / Cameo Estates
Newer subdivisions with growing families and homes needing regular cleaning services.
La Casita / Gentry
Affordable family neighborhoods with consistent demand for standard cleaning services.
Cannon AFB Housing
Military housing area with high turnover creating constant move-in/move-out cleaning opportunities.
Downtown Clovis / Main Street
Commercial district with offices, shops, and restaurants requiring regular professional cleaning.
Portales / Texico
Neighboring communities within 20 miles expanding the cleaning service territory.

Tools built for Clovis cleaning professionals

Streamline operations and grow your Clovis cleaning company with these built-in tools.

Smart Scheduling
Optimize routes across Clovis' 24 square miles plus Portales and Texico — minimize US-60/84 and NM-209 travel between communities.
Client CRM
Track clients in high-demand Clovis neighborhoods like Colonial Park / Hillcrest, North Plains / Cameo Estates, La Casita / Gentry alongside commercial accounts in the Clovis business district.
Automated Invoicing
Generate invoices that automatically apply New Mexico's sales tax plus Curry County local rates for taxable cleaning services.
Team Management
Manage field teams across Clovis with real-time GPS tracking — know exactly where every cleaner is throughout the day.
Business Analytics
See which Clovis neighborhoods drive the most revenue — compare premium residential accounts against high-volume commercial routes.
Integrations
Integrates with QuickBooks, Stripe, and Google Workspace — the top platforms used by New Mexico cleaning businesses for accounting and payments.

What Clovis Cleaners Charge

Clovis cleaning rates reflect the local cost of living. Here's what businesses in the area charge.

ServicePrice RangeAverage
Standard House Cleaning$60 – $145$100
Deep Cleaning$130 – $285$200
Move-Out Cleaning$150 – $320$230
Office Cleaning (per sq ft)$0.05 – $0.10$0.07
Recurring Weekly Service$50 – $120$85

Cannon AFB families provide reliable volume at moderate rates. Colonial Park and Hillcrest homes offer solid mid-range pricing. Move-in/move-out work spikes during PCS season.

Clovis Cleaning Business Requirements

Clovis Business License

Clovis requires a city business registration. Obtain a New Mexico CRS ID for gross receipts tax from the Taxation and Revenue Department.

New Mexico Business Registration

File your LLC with the New Mexico Secretary of State ($50 online filing). No annual report fee for the first year.

Sales Tax Requirements

New Mexico's gross receipts tax applies to cleaning services. Clovis' combined GRT rate is approximately 7.9375%.

General Liability Insurance

Essential for Clovis cleaning businesses. Most commercial clients require proof of at least $500K coverage. Expect $260–$470/year.

Workers' Compensation

New Mexico requires workers' comp for businesses with 3+ employees. Budget $1.10–$2.40 per $100 of payroll.

Federal EIN

Required if hiring employees. Free to obtain online from the IRS.

Start your Clovis cleaning business in minutes

MaidProfit makes it easy for Clovis cleaning businesses to hit the ground running.

Create Your Profile
Join cleaning businesses already serving the Clovis area.
Let Clients Schedule
Clovis homeowners in Colonial Park / Hillcrest, North Plains / Cameo Estates, La Casita / Gentry book 24/7 through your branded page.
Let Automation Take Over
Automated scheduling, invoicing, and follow-ups — built for New Mexico's tax requirements and local regulations.

Simple pricing for Clovis cleaners

No per-job fees. No surprise charges. Find the plan that fits your Clovis operation.

Month-to-Month
Pay Annually 20% off
Starter
$39/month
Perfect for solo cleaners starting out in Clovis.
  • Supports 50 appointments/month
  • Single user account
  • Professional booking portal
  • Client management
  • Simple invoicing
  • Analytics dashboard
  • External tool connections
Join Waitlist
Pro
$159/month
Built for Clovis companies scaling across Curry County and beyond.
  • Includes all Growth features
  • Unlimited team accounts
  • Multiple location management
  • Custom reporting
  • Dedicated support & onboarding
  • Developer API access
  • Custom branding options
Get a Demo

Start with a 14-day free trial on any plan. No payment info required.

Why Clovis Cleaning Businesses Choose MaidProfit

Clovis covers 24 sq mi with clients in Portales and Texico — MaidProfit's route optimization cuts drive time between your Cannon AFB and residential accounts.
Military families at Cannon AFB with dual incomes rely on professional cleaning — MaidProfit helps you capture recurring business from this stable client base.
Only 45+ cleaning businesses serve the Clovis area — low competition means huge opportunity. Professional online booking sets you apart from word-of-mouth competitors.
High plains dust storms and seasonal weather keep Clovis homes needing constant cleaning — MaidProfit ensures your calendar stays booked year-round.

Trusted by cleaning businesses everywhere

See why cleaning professionals choose MaidProfit.

★★★★★

“PCS season at Cannon AFB is our Super Bowl. MaidProfit's bulk scheduling handles 25+ move-out cleans in a month. The rest of the year, recurring clients in Colonial Park keep us steady.”

AR
Amanda Rios
Owner, Gateway Cleaning Co.
★★★★★

“Dust is our best marketing tool — Clovis homes need cleaning constantly. MaidProfit's automated reminders keep my 20 biweekly clients on track. I haven't had a cancellation in three months.”

BS
Brian Stokes
Founder, High Plains Clean
★★★★★

“I serve Clovis, Portales, and Texico. MaidProfit's route optimization saves me serious drive time across three communities. The professional invoicing has helped me win property management contracts.”

KM
Karen Montoya
CEO, Curry County Maids

Common Questions

Do I need a business license to clean houses in Clovis?
Clovis requires a city business registration. Obtain a New Mexico CRS ID for gross receipts tax from the Taxation and Revenue Department.
How much do Clovis cleaning businesses charge?
Standard house cleaning in Clovis averages $100 per visit, with deep cleaning averaging $200. Recurring weekly clients typically pay $85 per visit.
What's the best area in Clovis to start a cleaning business?
Neighborhoods like Colonial Park / Hillcrest, North Plains / Cameo Estates, La Casita / Gentry offer strong demand from homeowners who value recurring cleaning services. Cannon AFB Housing is also a growing market with less competition.
Is the Clovis cleaning market competitive?
With 45+ cleaning businesses in the area, Clovis's market has room for professional operators. Businesses that invest in systems and reliable service stand out quickly.
Can MaidProfit help me manage cleaning teams in Clovis?
Yes. MaidProfit is built for multi-team operations. Assign teams by zone, track job completion in real time, and manage schedules across Clovis from one dashboard.
What makes MaidProfit different from other cleaning software?
MaidProfit is purpose-built for cleaning businesses in markets like Clovis. Local pricing insights, route optimization, and automated client management set it apart.

Ready to Grow Your Clovis Cleaning Business?

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