Cleaning Business Software

Grow Your Des Moines Cleaning Business with MaidProfit

From the East Village to West Des Moines, Ankeny to Urbandale — MaidProfit gives Des Moines cleaning companies the tools to automate operations and capture Iowa’s strongest market.

214K+ City Residents
700K Metro Population
#1 Largest Iowa City
JK
SR
TM
AL
★★★★★
800+
Cleaning Businesses in Des Moines Metro
270K
Households in Metro Area
$65,400
Median Household Income
9.6%
Annual Market Growth

Why Des Moines Is Iowa’s Cleaning Business Hub

Des Moines is the capital and largest city in Iowa, with a metro population approaching 700,000. The city’s insurance and financial services industry — home to Principal Financial, EMC Insurance, and Wellmark Blue Cross — creates a large professional workforce that drives consistent demand for cleaning services.

The metro’s suburbs have been booming. West Des Moines, Ankeny, Waukee, and Johnston are among the fastest-growing communities in the Midwest, filled with new-construction homes and busy families who need recurring cleaning. The East Village and downtown have seen significant revitalization, adding urban condo and apartment cleaning demand.

Des Moines’ low cost of living and high quality of life attract steady population growth. The city’s four-season climate creates year-round cleaning demand — from spring allergy deep cleans to winter salt-and-mud tracked into homes. Commercial cleaning demand from the downtown office corridor adds another revenue stream.

Insurance Capital = Stable Income

Des Moines’ insurance and financial services sector provides recession-resistant professional jobs. This stability translates to reliable, recurring cleaning clients who don’t cancel during economic downturns.

800+
Cleaning Businesses in Des Moines Metro
270K
Households in Metro Area
$65,400
Median Household Income
9.6%
Annual Market Growth

Everything you need to scale

Built specifically for cleaning businesses — not generic software adapted for your industry.

Smart Scheduling
Auto-assign jobs to the right team based on location, skills, and availability. Clients get instant booking confirmations.
Client CRM
Track every client, property, preferences, and cleaning history in one place. Never lose a detail again.
Automated Invoicing
Invoices go out automatically after every job. Accept payments online and track who’s paid and who owes.
Team Management
See where your cleaners are in real-time, track job completion, and communicate with your team through the app.
Business Analytics
Revenue trends, team performance, top clients, and growth metrics — all in one clean dashboard.
Integrations
Connect with QuickBooks, Google Calendar, Stripe, and the tools you already use to run your business.

What Des Moines Cleaners Charge

Des Moines cleaning rates are competitive and reflect the metro’s solid middle-class market.

ServicePrice RangeAverage
Standard House Cleaning$95 – $200$135
Deep Cleaning$175 – $380$260
Move-Out Cleaning$200 – $420$295
Office Cleaning (per sq ft)$0.07 – $0.14$0.10
Recurring Weekly Service$80 – $165$115

West Des Moines and Jordan Creek area command the highest rates. Ankeny and Waukee offer strong suburban demand. Downtown Des Moines provides commercial cleaning opportunities at competitive rates.

Des Moines Cleaning Business Requirements

City of Des Moines Business License

Des Moines does not require a specific cleaning business license. Register your business with the Polk County Recorder if using a DBA name.

Iowa Business Registration

Register your LLC with the Iowa Secretary of State. Filing costs $50 online. Biennial reports are required to maintain active status.

Iowa Sales Tax

Iowa has a 6% state sales tax plus local option taxes. Cleaning services may be subject to sales tax in Iowa — check with the Iowa Department of Revenue for current rules.

General Liability Insurance

Recommended for Des Moines cleaning businesses. Most commercial clients require $500K coverage. Expect $300–$650/year.

Workers’ Compensation Insurance

Required in Iowa for employers with one or more employees. Rates are approximately $1.50–$3.00 per $100 of payroll.

Federal EIN

Required if you hire employees. Free to obtain from the IRS online.

Up and running in minutes

No technical setup required. If you can send an email, you can run MaidProfit.

Set Up Your Business
Add your services, pricing, team members, and service areas. Takes about 10 minutes.
Clients Book Online
Share your booking link or embed it on your website. Clients pick a time — you get notified instantly.
MaidProfit Does the Rest
Scheduling, reminders, invoicing, and follow-ups happen automatically. You focus on the work.

Simple, predictable pricing

No per-job fees. No surprise charges. Cancel anytime.

Monthly
Annual Save 20%
Starter
$39/month
Perfect for solo operators and small teams just getting started.
  • Up to 50 jobs/month
  • 1 team member
  • Online booking page
  • Client management
  • Basic invoicing
  • Analytics dashboard
  • Integrations
Join Waitlist
Pro
$159/month
For multi-location businesses that need maximum power and support.
  • Everything in Growth
  • Unlimited team members
  • Multi-location support
  • Custom reporting
  • Priority support + onboarding
  • API access
  • White-label options
Contact Sales

All plans include a 14-day free trial. No credit card required.

Trusted by cleaning businesses everywhere

Hear from real cleaning business owners.

★★★★★

“Des Moines’ suburbs have been incredible for growth. We serve 85 recurring clients across West Des Moines, Ankeny, and Johnston. MaidProfit’s scheduling keeps everything organized without any headaches.”

JA
Jennifer Adams
Owner, Capital City Cleaning
★★★★★

“The downtown Des Moines office market has been our niche. MaidProfit makes managing 15+ commercial contracts alongside residential work seamless. Revenue is up 45% year over year.”

ML
Marcus Lee
Founder, Heartland Clean Co.
★★★★★

“I started my Des Moines cleaning business solo. MaidProfit’s online booking and automated invoicing helped me grow to a 6-person team in under a year. The East Village clients love the convenience.”

SB
Stephanie Brown
Manager, Iowa Fresh Maids

Common Questions

Do I need a license to start a cleaning business in Des Moines?
Des Moines does not require a specific cleaning license. Register your business entity with the Iowa Secretary of State and file a DBA with Polk County if using a trade name.
How much do Des Moines cleaning businesses charge?
Standard house cleaning averages $135 per visit, with deep cleaning averaging $260. West Des Moines and suburban areas command higher rates.
What’s the best area in Des Moines to start?
West Des Moines and Ankeny offer strong suburban demand. The East Village and downtown have urban condo opportunities. Waukee and Johnston are fast-growing with new homes.
Is the Des Moines cleaning market competitive?
Moderately. The metro’s growth creates room for new entrants. Professional operations with good systems consistently win over manual competitors.
Are cleaning services taxable in Iowa?
Iowa’s sales tax rules for cleaning services can be complex. Check with the Iowa Department of Revenue for current guidance on residential and commercial cleaning.
Can MaidProfit help me manage Des Moines metro operations?
Yes. MaidProfit’s zone-based scheduling and multi-team management are ideal for covering Des Moines, West Des Moines, Ankeny, and surrounding suburbs.

Ready to Grow Your Des Moines Cleaning Business?

Join the waitlist and be first in line for a free 14-day trial when we launch.

14-day free trial · No credit card · Cancel anytime