Launch & Grow Your Cleaning Business in Hobbs with MaidProfit
Hobbs cleaning businesses from Broadmoor / Country Club Estates, North Hobbs / Grimes, South Hobbs to Lovington Highway Corridor use MaidProfit to automate booking, invoicing, and team management.
Hobbs Cleaning Market at a Glance
Data compiled from Bureau of Labor Statistics, Census Bureau, IBISWorld, MaidProfit internal data, Zillow
Why Hobbs Is a Strong Market for Cleaning Businesses
Home to 42,000+ residents, Hobbs is New Mexico's #7 most populous city. Hobbs sits in the heart of the Permian Basin oil boom, where high-earning energy workers have demanding schedules and disposable income for premium cleaning. The transient workforce also drives constant move-in/move-out demand. The city's economy — powered by Chevron, Halliburton, Lea Regional Medical Center — supports thousands of dual-income households that need professional cleaning.
The median household income in Hobbs is $54,800, and the median home value sits at $175,000. Neighborhoods like Broadmoor / Country Club Estates, North Hobbs / Grimes, South Hobbs represent the core of the residential cleaning market, with homeowners who value recurring service and reliability.
Hobbs' semi-arid Permian Basin climate brings intense summer heat, persistent wind-blown dust, and sand. Homes need constant dusting and floor cleaning due to the sandy desert environment. This sustained growth means cleaning businesses in Hobbs can build a stable client base while continuously adding new accounts.
Permian Basin Paychecks Fuel Cleaning Demand
Hobbs oil workers earn top incomes but work grueling schedules, making them ideal recurring cleaning clients. With constant workforce housing turnover, MaidProfit helps you manage both recurring accounts and high-volume move-out cleaning.
Top Hobbs Neighborhoods for Cleaning Businesses
Key neighborhoods with strong demand for professional cleaning.
Built for Hobbs cleaning businesses
From scheduling to invoicing — everything you need to run your Hobbs cleaning business.
What Hobbs Cleaners Charge
Hobbs cleaning rates reflect the local cost of living. Here's what businesses in the area charge.
| Service | Price Range | Average |
|---|---|---|
| Standard House Cleaning | $70 – $160 | $110 |
| Deep Cleaning | $145 – $310 | $220 |
| Move-Out Cleaning | $170 – $350 | $250 |
| Office Cleaning (per sq ft) | $0.06 – $0.12 | $0.08 |
| Recurring Weekly Service | $60 – $135 | $95 |
Oil industry salaries support above-average cleaning rates. Country Club Estates and Broadmoor homes command premium pricing. Workforce housing turnover offers steady volume at standard rates.
Hobbs Cleaning Business Requirements
Hobbs Business License
Hobbs requires a city business registration. Obtain a New Mexico CRS ID for gross receipts tax collection from the Taxation and Revenue Department.
New Mexico Business Registration
File your LLC with the New Mexico Secretary of State ($50 online). No annual report fee for the first year.
Sales Tax Requirements
New Mexico's gross receipts tax applies to cleaning services. Hobbs' combined GRT rate is approximately 8.0625%.
General Liability Insurance
Essential for Hobbs cleaning businesses. Most commercial clients require proof of at least $500K coverage. Expect $275–$490/year.
Workers' Compensation
New Mexico requires workers' comp for businesses with 3+ employees. Budget $1.10–$2.40 per $100 of payroll.
Federal EIN
Required if hiring employees. Free to obtain online from the IRS.
Start your Hobbs cleaning business in minutes
From signup to your first booking — here's how Hobbs cleaners get started.
Choose the right plan for your Hobbs cleaning business
Flat monthly pricing with no hidden fees — pick the plan that matches your Hobbs business.
- Supports 50 appointments/month
- 1 team member
- Custom booking page
- Contact management
- Essential billing tools
- Performance dashboard
- Third-party integrations
- Unlimited appointments
- 10 team member seats
- Online booking + client portal
- Complete CRM system
- Auto-invoicing & online payments
- Business analytics
- Built-in QuickBooks & Stripe
- All Growth features included
- Unlimited team accounts
- Multi-site operations
- Tailored reporting tools
- VIP support & guided setup
- API access
- Custom branding options
Start with a 14-day free trial on any plan. No payment info required.
Why Hobbs Cleaning Businesses Choose MaidProfit
Real results from real cleaning businesses
See why cleaning professionals choose MaidProfit.
“Oil workers don't have time to clean. MaidProfit's online booking lets them schedule from the rig. We've built 40 recurring accounts in Broadmoor and Country Club Estates alone.”
“I handle workforce housing turnovers across Hobbs and Lovington. MaidProfit's bulk scheduling and invoicing save me hours each week. We process 15 move-outs on a busy weekend.”
“Desert dust means Hobbs homes need cleaning constantly. MaidProfit's route optimization covers my territory from North Hobbs to Eunice efficiently. Revenue is up 70% year over year.”