Dominate the New Jersey Cleaning Market with MaidProfit
From Jersey City to Edison, Trenton to Cherry Hill — MaidProfit empowers Garden State cleaning companies to manage high-volume operations and maximize revenue.
New Jersey Cleaning Market at a Glance
Data sources: HomeAdvisor, IBISWorld, Industry Data, U.S. Census Bureau, Zillow
Why New Jersey Is a Premier Cleaning Business Market
New Jersey is the most densely populated state in America, packing 9.3 million residents into a compact geography. That density means more households per square mile of your service area than virtually any other state — allowing cleaning businesses to serve more clients with less drive time and lower fuel costs.
With a median household income of $97,100 — the third-highest in the nation — New Jersey families have strong purchasing power for professional cleaning services. The state’s suburbs, stretching from Bergen County in the north to Cherry Hill in the south, are home to millions of dual-income families who prioritize convenience and cleanliness.
New Jersey’s position between New York City and Philadelphia creates unique market dynamics. Many residents commute to these major metros and earn big-city salaries while living in suburban homes that require regular cleaning. Commercial cleaning demand is also strong, fueled by corporate campuses, medical facilities, and a thriving pharmaceutical industry.
Density Is Your Advantage
As the most densely populated state, New Jersey lets cleaning businesses serve more clients per day with shorter drive times. That means higher revenue per hour and lower fuel costs — a profit margin advantage that’s hard to match.
Top New Jersey Neighborhoods for Cleaning Businesses
Where the demand is highest and your business can thrive.
Everything you need to scale
Built specifically for cleaning businesses — not generic software adapted for your industry.
What New Jersey Cleaners Charge
New Jersey rates are among the highest in the nation, reflecting the state’s high cost of living and income levels.
| Service | Price Range | Average |
|---|---|---|
| Standard House Cleaning | $140 – $320 | $210 |
| Deep Cleaning | $260 – $575 | $400 |
| Move-Out Cleaning | $320 – $700 | $490 |
| Office Cleaning (per sq ft) | $0.10 – $0.22 | $0.15 |
| Recurring Weekly Service | $120 – $260 | $175 |
North Jersey (Bergen, Essex, Morris counties) commands the highest rates due to proximity to NYC. Central Jersey (Middlesex, Somerset) is moderately priced. South Jersey (Camden, Burlington) offers slightly lower rates but strong demand from the Philadelphia suburban market.
New Jersey Cleaning Business Requirements
Business Registration
Register your business with the New Jersey Division of Revenue and Enterprise Services. Forming an LLC costs $125. You’ll also need to register for state tax purposes.
Sales Tax
New Jersey has a 6.625% sales tax. Cleaning services for residential customers are exempt from sales tax. However, janitorial and commercial cleaning services are subject to sales tax.
Workers’ Compensation Insurance
New Jersey requires workers’ comp insurance for all businesses with employees. Coverage can be obtained through private carriers or the New Jersey Compensation Rating and Inspection Bureau. Rates for cleaning average $3.00–$5.00 per $100 of payroll.
General Liability Insurance
Not legally required, but highly recommended given New Jersey’s litigious environment. Most businesses carry $1M–$2M coverage. Expect $500–$1,000/year.
State Income Tax
New Jersey has a progressive income tax (1.4%–10.75%). Business owners should consult an accountant for estimated quarterly payments and potential pass-through entity election.
No State Cleaning License
New Jersey does not require a state-level license for cleaning businesses. However, some municipalities require local business registration or a home occupation permit.
Up and running in minutes
No technical setup required. If you can send an email, you can run MaidProfit.
Simple, predictable pricing
No per-job fees. No surprise charges. Cancel anytime.
- Up to 50 jobs/month
- 1 team member
- Online booking page
- Client management
- Basic invoicing
- Analytics dashboard
- Integrations
- Unlimited jobs
- Up to 10 team members
- Online booking + client portal
- Full CRM
- Automated invoicing & payments
- Analytics dashboard
- QuickBooks + Stripe integrations
- Everything in Growth
- Unlimited team members
- Multi-location support
- Custom reporting
- Priority support + onboarding
- API access
- White-label options
All plans include a 14-day free trial. No credit card required.
Why New Jersey Cleaning Businesses Choose MaidProfit
Trusted by cleaning businesses everywhere
Hear from real cleaning business owners.
“In North Jersey, every minute counts because of traffic. MaidProfit’s route optimization gets our teams through Bergen County efficiently — we fit in two extra jobs per day compared to our old system.”
“We serve Edison, New Brunswick, and the Middlesex County suburbs. MaidProfit’s automated invoicing with proper sales tax handling for our commercial clients saves hours of bookkeeping every week.”
“Summer is our busiest season on the Jersey Shore. MaidProfit’s seasonal scheduling and vacation rental management features helped us handle 300% more volume last summer without the usual chaos.”