Cleaning Business Software

Automate Your Hawaii Cleaning Business Operations

From Oahu to Maui, the Big Island to Kauai — MaidProfit helps Hawaii cleaning companies manage island-specific logistics, vacation rental turnovers, and premium residential clients with ease.

1.44M+ Residents
470K Households
$94,800 Median Income
JK
SR
TM
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★★★★★
1,400+
Cleaning Businesses in Hawaii
470K
Households Statewide
$94,800
Median Household Income
6.5%
Annual Market Growth

Hawaii Cleaning Market at a Glance

1.44 million
Population
Smallest population of any state in this batch, but tourism adds 10 million annual visitors
U.S. Census Bureau 2024
~850
Cleaning Businesses
High demand relative to supply; vacation rental turnovers create consistent work year-round
IBISWorld 2024
$310 million
Market Size
Disproportionately large for population size due to tourism and high cost of living
IBISWorld 2024
$835,000
Median Home Value
Highest in the nation; drives premium cleaning rates and higher client willingness to pay
Zillow 2024
$205/visit
Average Cleaning Rate
Highest state average in the U.S.; ranges from $175 in Ewa Beach to $275+ for luxury Wailea properties
HomeAdvisor 2024
December – April
Peak Season
Winter tourism from the mainland and Japan drives peak vacation rental turnover demand
Hawaii Tourism Authority

Data sources: Hawaii Tourism Authority, HomeAdvisor 2024, IBISWorld 2024, U.S. Census Bureau 2024, Zillow 2024

Why Hawaii’s Cleaning Market Commands Premium Rates

Hawaii is unlike any other cleaning market in the United States. The state’s median household income of $94,800 is among the highest in the nation, and the tourism-driven economy creates massive, year-round demand for vacation rental cleaning. With over 10 million visitors annually, the short-term rental turnover business alone represents a multi-hundred-million-dollar opportunity.

Oahu (home to Honolulu and 70% of the state’s population) is the primary market, but each island has its own strong demand. Maui’s resort communities need constant turnover cleaning. The Big Island’s growing Kona and Hilo areas offer expanding residential markets. Kauai’s luxury vacation rentals command some of the highest per-clean rates in the country.

The flip side of Hawaii’s premium rates is its high cost of living. Supplies, transportation between job sites, and labor costs are significantly higher than on the mainland. This is precisely why operational efficiency matters so much — cleaning businesses that automate scheduling, routing, and billing can maintain healthy margins where less organized competitors struggle.

Hawaii's average cleaning rate of $205 is 30.6% above the national average of $157, reflecting the state's high cost of living and limited labor pool.
Hawaii's cleaning industry growth of 5.8% annually trails the national 6.6% average, constrained by labor shortages and the state's small workforce.
Hawaii's median home value of $835,000 is 128.8% above the national median of $365,000 — homeowners here are accustomed to premium service pricing.

Tourism Fuels Year-Round Demand

Hawaii welcomes over 10 million visitors annually. Every vacation rental checkout is a cleaning job. Unlike seasonal tourism states, Hawaii’s warm climate and global appeal mean this demand is consistent across all 12 months.

1,400+
Cleaning Businesses in Hawaii
470K
Households Statewide
$94,800
Median Household Income
6.5%
Annual Market Growth

Top Hawaii Neighborhoods for Cleaning Businesses

Where the demand is highest and your business can thrive.

Honolulu / Waikiki
Oahu's urban core with 350,000+ residents and the densest concentration of vacation rentals in the state — high-volume turnover cleaning and luxury condo services dominate this market.
Maui (Kihei, Wailea, Lahaina)
Maui's west and south shores are vacation rental hotspots. Post-2023 Lahaina rebuilding has created new demand for construction cleanup and fresh residential services.
Kailua-Kona (Big Island)
The Big Island's resort coast along the Kohala Coast features high-end vacation properties averaging $300+ per turnover clean, with strong demand from mainland-based property owners.
Windward Oahu (Kailua/Kaneohe)
Military families stationed at MCBH Kaneohe Bay and commuters from Honolulu drive steady residential cleaning demand in these family-oriented communities.
Kauai (Poipu, Princeville)
The Garden Isle's two main resort zones offer premium vacation rental turnovers. Lower competition than Oahu or Maui means higher per-job rates for quality operators.
Pearl City / Ewa Beach
Oahu's growing suburban corridor near Joint Base Pearl Harbor-Hickam serves military families with PCS move-in/move-out cleans and recurring residential services.

Everything you need to scale

Built specifically for cleaning businesses — not generic software adapted for your industry.

Smart Scheduling
Auto-assign jobs to the right team based on location, skills, and availability. Clients get instant booking confirmations.
Hawaii's vacation rental market (over 33,000 legal short-term rentals) runs on tight turnover windows. Smart Scheduling syncs with Airbnb and VRBO calendars to auto-slot cleaning crews between guest checkouts and check-ins across Oahu, Maui, and the Big Island.
Client CRM
Track every client, property, preferences, and cleaning history in one place. Never lose a detail again.
Client CRM segments your book between vacation rental managers, military families near Pearl Harbor, and local residential clients — each group gets tailored communication, from turnover checklists to recurring service reminders in Hawaiian time.
Automated Invoicing
Invoices go out automatically after every job. Accept payments online and track who’s paid and who owes.
Hawaii's 4.712% GET (General Excise Tax) applies to cleaning services and varies by county surcharge (0.5% on Oahu). Automated Invoicing calculates the correct combined GET rate and generates compliant invoices for each island.
Team Management
See where your cleaners are in real-time, track job completion, and communicate with your team through the app.
Finding reliable cleaners in Hawaii is tough — the state's 2.7% unemployment rate is among the lowest nationally. Team Management helps you retain staff with optimized schedules, fair territory assignments, and shift-swap flexibility across island locations.
Business Analytics
Revenue trends, team performance, top clients, and growth metrics — all in one clean dashboard.
Business Analytics tracks revenue per island and per property type so you can see whether your Waikiki vacation rental turnovers are more profitable than your Kailua residential recurring cleans — data-driven decisions for an island economy.
Integrations
Connect with QuickBooks, Google Calendar, Stripe, and the tools you already use to run your business.
Connect MaidProfit with Guesty, Hostaway, or Turno for seamless vacation rental management, plus QuickBooks for GET-compliant bookkeeping — essential integrations for Hawaii's tourism-driven cleaning market.

What Hawaii Cleaners Charge

Hawaii’s cleaning rates are among the highest in the nation, reflecting the state’s high cost of living and premium market.

ServicePrice RangeAverage
Standard House Cleaning$175 – $380$260
Deep Cleaning$320 – $650$470
Move-Out Cleaning$380 – $750$540
Office Cleaning (per sq ft)$0.14 – $0.30$0.20
Recurring Weekly Service$150 – $320$220

Rates are highest in resort areas on Maui and Kauai. Honolulu and urban Oahu offer high volume at strong rates. The Big Island is generally 10–15% below Oahu pricing. Vacation rental turnovers often carry additional premiums for same-day service and laundry.

Hawaii Cleaning Business Requirements

General Excise Tax (GET) License

Hawaii requires all businesses to obtain a General Excise Tax license from the Department of Taxation. The one-time application fee is $20. This replaces the traditional sales tax in Hawaii.

General Excise Tax (GET)

Hawaii’s GET applies to virtually all business transactions. The rate is 4% statewide (4.5% on Oahu). Unlike sales tax, GET is assessed on gross income, not collected from customers — though most businesses pass the cost through. Cleaning services are fully subject to GET.

Business Registration

Register your LLC or corporation with the Hawaii Department of Commerce and Consumer Affairs (DCCA). LLC formation costs $50 online. You’ll also need to register with the Department of Taxation.

Workers’ Compensation

Hawaii requires workers’ comp insurance for all employers with one or more employees. There are no exceptions for small businesses. Premiums for cleaning businesses average $3.50–$6.00 per $100 of payroll due to Hawaii’s higher insurance market.

Temporary Disability Insurance (TDI)

Hawaii is one of five states requiring Temporary Disability Insurance. Employers must provide TDI coverage for employees who suffer non-work-related illness or injury. This is in addition to workers’ comp.

Prepaid Health Care Act

Hawaii requires employers to provide health insurance to employees who work 20+ hours per week for 4 consecutive weeks. This is unique among states and significantly impacts labor costs for cleaning businesses.

Up and running in minutes

No technical setup required. If you can send an email, you can run MaidProfit.

Set Up Your Business
Add your services, pricing, team members, and service areas. Takes about 10 minutes.
Register your LLC with Hawaii's DCCA ($50 filing fee), get your GET license from the Department of Taxation, and complete MaidProfit onboarding — your island cleaning business is bookable within a day.
Clients Book Online
Share your booking link or embed it on your website. Clients pick a time — you get notified instantly.
Tourists and property managers book at all hours across multiple time zones. Your MaidProfit booking page captures reservations from mainland owners at 2 AM HST and automatically confirms in local time.
MaidProfit Does the Rest
Scheduling, reminders, invoicing, and follow-ups happen automatically. You focus on the work.
While you're cleaning a Maui beachfront condo, MaidProfit handles payment processing (including GET collection), sends photo checklists to property managers, and queues up your next Kihei or Wailea turnover.

Simple, predictable pricing

No per-job fees. No surprise charges. Cancel anytime.

Monthly
Annual Save 20%
Starter
$39/month
Perfect for solo operators and small teams just getting started.
  • Up to 50 jobs/month
  • 1 team member
  • Online booking page
  • Client management
  • Basic invoicing
  • Analytics dashboard
  • Integrations
Join Waitlist
Starter is perfect for solo cleaners working Waikiki condos or Kailua homes — manage up to 50 clients with automated GET-compliant invoicing and photo-verified checklists that vacation rental hosts love.
Pro
$159/month
For multi-location businesses that need maximum power and support.
  • Everything in Growth
  • Unlimited team members
  • Multi-location support
  • Custom reporting
  • Priority support + onboarding
  • API access
  • White-label options
Contact Sales
Pro enables multi-island operations — run crews on Oahu, Maui, Big Island, and Kauai from one dashboard with island-specific pricing, team assignments, and consolidated financial reporting.

All plans include a 14-day free trial. No credit card required.

Why Hawaii Cleaning Businesses Choose MaidProfit

Hawaii's vacation rental turnover market demands same-day scheduling precision. MaidProfit's calendar sync with Airbnb/VRBO ensures zero gaps between guest checkout (11 AM) and check-in (3 PM) across your island properties.
Hawaii's GET is not a traditional sales tax — it's levied on gross income and can be passed to clients. MaidProfit auto-calculates the correct GET + county surcharge so every invoice is compliant with Hawaii tax law.
Island geography means every wasted mile costs more — gas in Hawaii averages $4.80/gallon. MaidProfit's route clustering keeps your Kihei jobs together and your Wailea jobs together instead of zigzagging across Maui.
Hawaii cleaning rates are 30% above national averages thanks to high cost of living and limited labor supply. MaidProfit's pricing tools help you capture that premium without undercutting yourself.

Trusted by cleaning businesses everywhere

Hear from real cleaning business owners.

★★★★★

“Managing 30+ vacation rental turnovers per day across Waikiki used to be impossible. MaidProfit’s real-time scheduling and team tracking turned chaos into clockwork. Our property manager partners love the automated status updates.”

LN
Leilani Nakamura
Owner, Aloha Clean Honolulu
★★★★★

“Maui’s vacation rental market is demanding — guests expect perfection. MaidProfit’s quality checklist feature ensures every turnover meets our 50-point standard. Our client satisfaction score is 98%.”

MT
Michael Torres
Founder, Maui Sparkle Services
★★★★★

“The Big Island is spread out, and driving between jobs eats into margins. MaidProfit’s route optimization cut our drive time by 35%. That’s two extra jobs per team per day — which adds up fast at Hawaii rates.”

SK
Sarah Kamehameha
CEO, Big Island Pristine

Common Questions

Do I need a license to start a cleaning business in Hawaii?
You need a General Excise Tax (GET) license from the Hawaii Department of Taxation ($20 one-time fee) and to register your business with the DCCA. No special cleaning license is required, but you must comply with GET, workers’ comp, TDI, and health care requirements.
How does Hawaii’s General Excise Tax work for cleaning businesses?
Hawaii’s GET is a tax on gross business income, not a traditional sales tax. The rate is 4% (4.5% on Oahu). It’s technically a tax on the business, not the customer, but most businesses add a GET surcharge to invoices. All cleaning services are subject to GET.
How much can I earn running a cleaning business in Hawaii?
Hawaii’s premium rates offset its high costs. Solo cleaners typically earn $40,000–$72,000 per year. Business owners with 5–10 cleaners can earn $100,000–$200,000+ annually, especially those serving the vacation rental market.
What makes Hawaii’s cleaning market unique?
Hawaii combines extremely high rates, year-round tourism demand, mandatory employer health insurance, island-specific logistics, and a high cost of living. Success requires premium pricing, efficient operations, and compliance with some of the most employee-friendly labor laws in the country.
Does MaidProfit work for vacation rental turnovers in Hawaii?
MaidProfit excels at turnover management. Real-time scheduling, automated property manager notifications, quality checklists, and team dispatch tools make it the ideal platform for Hawaii’s high-volume vacation rental cleaning operations.
Do I need to provide health insurance to my cleaning employees in Hawaii?
Yes. Hawaii’s Prepaid Health Care Act requires employers to provide health insurance to employees working 20+ hours per week for 4 consecutive weeks. This is in addition to mandatory workers’ comp and TDI coverage. Factor these costs into your pricing.

Ready to Grow Your Hawaii Cleaning Business?

Join the waitlist and be first in line for a free 14-day trial when we launch.

14-day free trial · No credit card · Cancel anytime