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How to Price Your Cleaning Services Profitably
Setting the right price is the difference between a struggling side gig and a thriving cleaning business. Here is what you need to know.
Common Pricing Models for Cleaning Businesses
There are three main ways to price cleaning services, and the best one depends on your business model and clientele. Most successful cleaning companies use a combination of these approaches.
- Flat rate pricing gives clients price certainty and rewards your team for working efficiently. Most residential cleaners charge $120-$300 per visit depending on home size.
- Hourly rates ($25-$90 per cleaner per hour) are simpler to calculate but penalize efficiency. Use hourly math internally, but present flat rates to customers.
- Per square foot pricing ($0.05-$0.25/sq ft) works well for commercial and janitorial contracts where spaces vary significantly in size.
What Your Price Should Cover
Many new cleaning businesses underprice because they only think about labor. A profitable price needs to account for every cost in your business.
- Direct labor costs including wages, payroll taxes, and workers' compensation insurance
- Cleaning supplies and equipment depreciation (typically 5-10% of labor costs)
- Travel time and vehicle expenses between job sites
- Business overhead: software, marketing, insurance, phone, and administration
- Profit margin of 30-50% on top of all costs to grow your business
Tips for Pricing Deep Cleans and Specialty Services
Deep cleanings, move-in/move-out cleans, and post-construction cleanups command significantly higher prices because they require more time, specialized skills, and additional supplies.
A deep cleaning typically takes 1.5x to 2x as long as a standard cleaning. Move-in/move-out cleans are similar in scope to deep cleaning but often include additional tasks like cleaning inside all cabinets and appliances. Post-construction cleanup is the most demanding and should be priced at 2x to 3x your standard rate.
How to Raise Your Prices Without Losing Clients
If you have been in business for a while, your prices probably need to go up. Here is how to do it without losing your best clients.
- Give at least 30 days' written notice before any price increase takes effect
- Increase prices by 5-10% annually to keep up with rising costs and inflation
- Emphasize the value you provide: reliability, consistency, background-checked cleaners, insurance
- Offer a loyalty discount or package deal to long-term clients to soften the increase
- New clients should always get your current (higher) rates from day one