Cleaning Business Software

Simplify Your Maine Cleaning Business Operations

From Portland’s bustling waterfront to Bangor’s neighborhoods, Maine cleaning companies use MaidProfit to manage seasonal surges, automate bookings, and grow year-round.

1.4M+ Residents
590K Households
42nd Most Populous State
JK
SR
TM
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★★★★★
950+
Cleaning Businesses in Maine
590K
Households Statewide
$64,800
Median Household Income
6.8%
Annual Market Growth

Maine Cleaning Market at a Glance

1.39 million
Population
Oldest median age of any U.S. state (45.1 years), creating strong demand for cleaning services from aging homeowners
U.S. Census Bureau 2024
~680
Cleaning Businesses
Concentrated along the southern coast and Portland; northern Maine has almost no organized cleaning services
IBISWorld 2024
$210 million
Market Size
Highly seasonal; 60% of annual revenue generated between May and October in coastal markets
IBISWorld 2024
$375,000
Median Home Value
Above national average, driven by coastal property values; Portland averages $425K, coastal estates exceed $800K
Zillow 2024
$158/visit
Average Cleaning Rate
Slightly above national average; coastal vacation turnovers average $200–$350, Portland year-round runs $145–$175
HomeAdvisor 2024
June – October
Peak Season
Tourism season drives 60%+ of annual cleaning revenue along the coast; Portland offers the most stable year-round demand
Maine Office of Tourism

Data sources: HomeAdvisor 2024, IBISWorld 2024, Maine Office of Tourism, U.S. Census Bureau 2024, Zillow 2024

Why Maine’s Cleaning Market Rewards Smart Operators

Maine may be one of the smaller states by population, but its cleaning market punches above its weight thanks to a unique combination of year-round residential demand and a massive seasonal tourism economy. With 1.4 million residents and 590,000 households, the Pine Tree State offers a manageable market where quality operators can quickly build a dominant presence.

Portland, Maine’s largest city, has become one of New England’s most desirable communities, attracting remote workers and retirees with its walkable downtown, acclaimed food scene, and coastal lifestyle. Home values and demand for professional services have surged accordingly. Greater Portland alone represents roughly a quarter of the state’s economic activity.

Maine’s tourism and vacation rental economy is the market’s secret weapon. Coastal towns from Kennebunkport to Bar Harbor see massive seasonal influxes, with Airbnb and VRBO properties requiring turnover cleaning throughout the summer and fall foliage seasons. Savvy cleaning businesses build year-round stability with residential clients and layer on seasonal tourism revenue for growth.

Maine's average cleaning rate of $158 is 0.6% above the national average of $157, with coastal vacation properties pushing well above national rates during peak season.
Maine's cleaning market growth of 5.0% trails the national 6.6% average, constrained by the state's small, aging population — but per-client revenue is high due to premium coastal pricing.
Maine's median home value of $375,000 is 2.7% above the national median of $365,000, reflecting strong coastal real estate demand that supports premium cleaning service pricing.

Vacation Rental Goldmine

Maine’s tourism industry generates over $6 billion annually. With thousands of vacation rentals along the coast, the seasonal turnover cleaning market alone can sustain a profitable cleaning operation — and year-round residential clients provide the stability to match.

950+
Cleaning Businesses in Maine
590K
Households Statewide
$64,800
Median Household Income
6.8%
Annual Market Growth

Top Maine Neighborhoods for Cleaning Businesses

Where the demand is highest and your business can thrive.

Greater Portland
Maine's largest metro (550,000) with year-round demand in Portland, South Portland, Scarborough, and Falmouth — the only Maine market with strong year-round cleaning revenue potential.
Kennebunkport / Kennebunk / Wells
Southern Maine's premier coastal resort area with vacation rentals commanding $200–$350 per turnover clean — peak demand from Memorial Day through Columbus Day.
Bar Harbor / Mount Desert Island
Acadia National Park draws 4 million annual visitors, fueling vacation rental turnovers and premium cleaning rates in one of the most seasonal markets in America.
Midcoast (Camden, Rockland, Belfast)
Charming coastal towns with growing vacation rental inventories and a mix of summer residents and year-round artists/retirees who value regular cleaning service.
Old Orchard Beach / Saco / Biddeford
Southern Maine's family-oriented beach communities with high-volume vacation rental turnovers and growing year-round residential demand as Portland commuters move south.
Bangor / Orono
Maine's second-largest metro (150,000) and UMaine's college town — year-round residential demand plus student housing turnovers, with lower competition than coastal markets.

Everything you need to scale

Built specifically for cleaning businesses — not generic software adapted for your industry.

Smart Scheduling
Auto-assign jobs to the right team based on location, skills, and availability. Clients get instant booking confirmations.
Maine's vacation rental market explodes from June through October, especially along the coast from Kennebunkport to Bar Harbor. Smart Scheduling syncs with Airbnb and VRBO to manage back-to-back turnovers during the 16-week tourist season that drives most of your annual revenue.
Client CRM
Track every client, property, preferences, and cleaning history in one place. Never lose a detail again.
Client CRM differentiates between seasonal summer residents (who need biweekly service from June–September only), year-round Mainers, and vacation rental property managers — each group has radically different booking patterns and communication preferences.
Automated Invoicing
Invoices go out automatically after every job. Accept payments online and track who’s paid and who owes.
Maine charges 5.5% sales tax on cleaning services with no local variations — a simple, statewide flat rate. Automated Invoicing applies it uniformly whether you're cleaning in Portland, Bangor, or Bar Harbor.
Team Management
See where your cleaners are in real-time, track job completion, and communicate with your team through the app.
Maine's small labor pool (1.39 million total population) makes finding cleaners challenging, especially in summer when everyone is working. Team Management helps you recruit seasonal workers from local colleges (USM, UMaine) and build reliable schedules for the short tourist window.
Business Analytics
Revenue trends, team performance, top clients, and growth metrics — all in one clean dashboard.
Business Analytics tracks your seasonal revenue curves — show which weeks of summer peak (typically July 4th through Labor Day), which coastal towns yield the highest per-clean rates, and how your winter Portland recurring book compares to summer surge revenue.
Integrations
Connect with QuickBooks, Google Calendar, Stripe, and the tools you already use to run your business.
Integrate MaidProfit with Guesty or Hostaway for coastal vacation rental management, QuickBooks for Maine's straightforward tax compliance, and Google Business Profile to rank in Portland's competitive local search market.

What Maine Cleaners Charge

Maine’s rates are above the national average, reflecting New England’s higher cost of living and strong seasonal demand.

ServicePrice RangeAverage
Standard House Cleaning$100 – $230$155
Deep Cleaning$190 – $425$295
Move-Out Cleaning$225 – $480$340
Office Cleaning (per sq ft)$0.08 – $0.16$0.11
Recurring Weekly Service$90 – $195$130

Portland and southern coastal communities command the highest rates, often 20–30% above the statewide average. Vacation rental turnover cleaning during summer commands premium pricing. Bangor, Lewiston, and inland areas are more affordable.

Maine Cleaning Business Requirements

Business Registration

Register your business with the Maine Secretary of State. LLCs can be filed online for $175. Sole proprietors using a trade name must register with the Secretary of State as well.

Sales Tax

Maine has a 5.5% state sales tax. Cleaning services are generally not subject to sales tax in Maine, as the state primarily taxes tangible goods and a limited list of services. However, always verify with the Maine Revenue Services for current rules.

General Liability Insurance

Not legally required, but highly recommended. Maine cleaning businesses typically carry $500K–$1M in coverage. Expect to pay $400–$750 per year, slightly higher than some states due to New England market conditions.

No State Cleaning License

Maine does not require a state-level cleaning license. Portland and some other municipalities may require a local business license. Check with your local city or town clerk.

Workers’ Compensation

Maine requires workers’ compensation insurance for all employers with one or more employees. There are no exemptions based on business size. Coverage must be obtained through a licensed insurance carrier or through the Maine Employers’ Mutual Insurance Company.

Federal EIN

You’ll need an EIN from the IRS if forming an LLC or hiring employees. Apply free online and receive your number instantly.

Up and running in minutes

No technical setup required. If you can send an email, you can run MaidProfit.

Set Up Your Business
Add your services, pricing, team members, and service areas. Takes about 10 minutes.
Register your Maine LLC with the Secretary of State ($175 online), get your sales tax registration from Maine Revenue Services, and complete MaidProfit onboarding — your Vacationland cleaning business is ready before the summer rush.
Clients Book Online
Share your booking link or embed it on your website. Clients pick a time — you get notified instantly.
Vacationers and property managers book from out of state — your MaidProfit page accepts bookings from New York and Boston-based property owners who need their Maine beach house cleaned before they arrive Friday night.
MaidProfit Does the Rest
Scheduling, reminders, invoicing, and follow-ups happen automatically. You focus on the work.
While you're turning over a Kennebunkport cottage or cleaning a Portland West End condo, MaidProfit confirms your next Bar Harbor job, processes payment with Maine's 5.5% tax, and compiles your seasonal revenue reports.

Simple, predictable pricing

No per-job fees. No surprise charges. Cancel anytime.

Monthly
Annual Save 20%
Starter
$39/month
Perfect for solo operators and small teams just getting started.
  • Up to 50 jobs/month
  • 1 team member
  • Online booking page
  • Client management
  • Basic invoicing
  • Analytics dashboard
  • Integrations
Join Waitlist
Starter is perfect for solo cleaners working Portland or a specific coastal town — manage up to 50 clients including seasonal vacation rental accounts with simple 5.5% tax-inclusive invoicing.
Pro
$159/month
For multi-location businesses that need maximum power and support.
  • Everything in Growth
  • Unlimited team members
  • Multi-location support
  • Custom reporting
  • Priority support + onboarding
  • API access
  • White-label options
Contact Sales
Pro enables operators managing crews in Portland, the Midcoast (Camden/Rockland), Mount Desert Island, and the Kennebunks — Maine's four premium cleaning markets with distinct seasonal patterns.

All plans include a 14-day free trial. No credit card required.

Why Maine Cleaning Businesses Choose MaidProfit

Maine's 16-week tourist season (June–September) generates the majority of coastal cleaning revenue. MaidProfit's seasonal pricing and pre-booking tools help you lock in summer turnover contracts by March, before competitors.
Maine's 5.5% flat sales tax with zero local add-ons is one of the simplest in New England. MaidProfit automates collection and reporting so your quarterly filing with Maine Revenue Services is painless.
Maine's coastal Route 1 is the only major road connecting your York, Kennebunk, and Portland clients. MaidProfit clusters your jobs by town to minimize backtracking on this single-corridor coastal route.
Maine's median age is the oldest in the nation (45.1 years). Aging homeowners increasingly outsource cleaning, creating a growing year-round client base — MaidProfit helps you market to this demographic with senior-friendly booking options.

Trusted by cleaning businesses everywhere

Hear from real cleaning business owners.

★★★★★

“Portland’s market moves fast, especially in summer. MaidProfit lets me juggle vacation rental turnovers, recurring residential clients, and one-off deep cleans without missing a beat. I’ve tripled my revenue in two seasons.”

EF
Emily Fournier
Owner, Casco Bay Cleaning Co.
★★★★★

“We serve the Bar Harbor and Acadia area, where vacation rental demand is intense from June through October. MaidProfit’s scheduling and instant invoicing let my team handle 15+ turnovers on a busy summer weekend.”

GM
Greg Michaud
Founder, Downeast Shine Services
★★★★★

“I built a year-round business in Bangor by focusing on residential clients, then added vacation rental cleaning in the summer. MaidProfit keeps both sides of the business organized and profitable.”

LS
Linda Strout
CEO, Pine Tree Maid Service

Common Questions

Do I need a license to start a cleaning business in Maine?
Maine does not require a state-level cleaning license. You’ll need to register your business with the Secretary of State, obtain an EIN if hiring employees, and check with your local municipality for any town-level business license requirements.
Are cleaning services taxable in Maine?
Generally, no. Maine’s sales tax applies primarily to tangible goods and a limited list of services. Cleaning services are typically not subject to Maine’s 5.5% sales tax, but it’s wise to verify with Maine Revenue Services for your specific situation.
How much can I earn running a cleaning business in Maine?
Solo cleaners in Maine typically earn $30,000–$52,000 per year. Business owners with teams can earn $65,000–$120,000+ annually. Operators who capture seasonal vacation rental cleaning often see significant revenue boosts from May through October.
What is the vacation rental cleaning opportunity in Maine?
Maine has thousands of vacation rental properties along its coast. Turnover cleaning for Airbnb and VRBO properties is a high-demand, premium-priced service during the summer and fall seasons. Many cleaning businesses earn 30–50% of their annual revenue during these peak months.
How does MaidProfit help Maine cleaning businesses?
MaidProfit helps Maine cleaners manage the seasonal swings that define the market: rapid scheduling for vacation rental turnovers, automated client communication during peak season, and steady recurring-client management during quieter months to maintain year-round cash flow.
Is workers’ comp required in Maine?
Yes. Maine requires workers’ compensation insurance for all employers with one or more employees. Sole proprietors without employees are exempt. Penalties for non-compliance include fines and potential stop-work orders from the Maine Workers’ Compensation Board.

Ready to Grow Your Maine Cleaning Business?

Join the waitlist and be first in line for a free 14-day trial when we launch.

14-day free trial · No credit card · Cancel anytime