Modernize Your Roswell Cleaning Business with MaidProfit
From North Main Street to the Country Club district, Spring River to Dexter — MaidProfit helps Roswell cleaning companies professionalize operations in southeastern New Mexico.
Why Roswell’s Small Market Means Big Opportunity
Roswell is southeastern New Mexico’s largest city and regional hub, with approximately 48,000 residents. While smaller than Albuquerque or Las Cruces, Roswell’s cleaning market offers a distinct advantage: very low competition. With roughly 85 cleaning businesses serving the area, professional operators with modern systems can quickly become the dominant player.
The city’s economy is anchored by agriculture (dairy farming is a major industry), oil and gas production, and government services including the New Mexico Military Institute. Tourism driven by Roswell’s famous UFO history brings visitors year-round and supports commercial cleaning demand for hotels, shops, and attractions along Main Street.
Roswell’s cost of living is among the lowest in New Mexico, which means extremely low startup costs. You can launch a professional cleaning business with minimal investment and achieve profitability quickly. The tight-knit community rewards reliability and word-of-mouth referrals travel fast.
First-Mover Advantage
Roswell’s cleaning market has minimal professional competition. A cleaning business with modern scheduling, online booking, and professional branding can quickly dominate the local market through superior service delivery.
Everything you need to scale
Built specifically for cleaning businesses — not generic software adapted for your industry.
What Roswell Cleaners Charge
Roswell rates reflect the area’s lower cost of living but still offer solid margins due to low operating costs.
| Service | Price Range | Average |
|---|---|---|
| Standard House Cleaning | $75 – $155 | $105 |
| Deep Cleaning | $130 – $290 | $200 |
| Move-Out Cleaning | $160 – $340 | $240 |
| Office Cleaning (per sq ft) | $0.05 – $0.11 | $0.07 |
| Recurring Weekly Service | $65 – $130 | $90 |
The Country Club area and newer homes on the north side command the highest rates. Downtown commercial cleaning serves Roswell’s tourism businesses. Oil and gas worker housing can provide seasonal demand spikes when energy prices are strong.
Roswell Cleaning Business Requirements
City of Roswell Business Registration
Roswell may require a business registration or occupational license through the city clerk’s office. Contact City Hall for current requirements and fees.
New Mexico Gross Receipts Tax (GRT)
Roswell’s combined GRT rate is approximately 7.75%. This applies to cleaning services and must be collected from clients and remitted to the NM Taxation and Revenue Department.
State Business Registration
Register your LLC with the New Mexico Secretary of State ($50 online). Obtain a CRS ID from the Taxation and Revenue Department.
General Liability Insurance
Recommended for all cleaning businesses. Roswell’s lower costs extend to insurance — expect $280–$500/year for $500K coverage.
Workers’ Compensation Insurance
Required in New Mexico for businesses with three or more employees. Roswell’s smaller businesses often start solo and add coverage as they hire.
Chaves County Considerations
If serving areas outside Roswell city limits in Chaves County, check with the county for any additional registration requirements.
Up and running in minutes
No technical setup required. If you can send an email, you can run MaidProfit.
Simple, predictable pricing
No per-job fees. No surprise charges. Cancel anytime.
- Up to 50 jobs/month
- 1 team member
- Online booking page
- Client management
- Basic invoicing
- Analytics dashboard
- Integrations
- Unlimited jobs
- Up to 10 team members
- Online booking + client portal
- Full CRM
- Automated invoicing & payments
- Analytics dashboard
- QuickBooks + Stripe integrations
- Everything in Growth
- Unlimited team members
- Multi-location support
- Custom reporting
- Priority support + onboarding
- API access
- White-label options
All plans include a 14-day free trial. No credit card required.
Trusted by cleaning businesses everywhere
Hear from real cleaning business owners.
“In Roswell, everyone knows everyone. MaidProfit’s automated review system helped me build 50 five-star Google reviews in six months. Now I’m the first name people think of when they need a cleaner.”
“We clean offices and shops on Main Street, plus residential clients across town. MaidProfit keeps both sides of our business organized in one system. The invoicing alone saves me 5 hours a week.”
“I started my Roswell cleaning business with $800 and a dream. MaidProfit helped me look professional from day one with online booking and automatic confirmations. I now have 3 employees and 45 regular clients.”