Elevate Your Santa Fe Cleaning Business with MaidProfit
From Canyon Road to the Railyard District, Aldea to Las Campanas — MaidProfit helps Santa Fe cleaning companies deliver premium service to the City Different’s discerning clientele.
Why Santa Fe Commands Premium Cleaning Rates
Santa Fe is New Mexico’s crown jewel for cleaning businesses seeking premium pricing. As the state capital and one of America’s top arts and cultural destinations, the city attracts affluent residents, second-home owners, and a steady stream of high-end tourism that drives demand for luxury cleaning services.
The city’s real estate market features some of the most expensive homes in the Southwest. Las Campanas, a gated golf community, has homes valued in the millions. The historic Eastside, Canyon Road’s gallery district, and Aldea’s contemporary homes all attract clients who expect — and pay for — meticulous cleaning. Vacation rental properties managed through VRBO and Airbnb add seasonal volume at premium per-turnover rates.
Santa Fe’s unique adobe architecture and high-end finishes (saltillo tile, vigas, kiva fireplaces) require specialized cleaning knowledge. Businesses that understand these materials can command rates 25–35% above the state average. This specialization creates a natural moat against generic competitors.
The Premium Market
Santa Fe’s affluent clientele pays top dollar for quality cleaning. The city’s unique architectural features and high-end homes reward businesses that invest in specialized knowledge and premium service delivery.
Everything you need to scale
Built specifically for cleaning businesses — not generic software adapted for your industry.
What Santa Fe Cleaners Charge
Santa Fe commands the highest cleaning rates in New Mexico, driven by affluent residents and tourism demand.
| Service | Price Range | Average |
|---|---|---|
| Standard House Cleaning | $120 – $280 | $185 |
| Deep Cleaning | $220 – $500 | $345 |
| Move-Out Cleaning | $270 – $550 | $395 |
| Office Cleaning (per sq ft) | $0.09 – $0.18 | $0.13 |
| Recurring Weekly Service | $105 – $240 | $155 |
Las Campanas and the historic Eastside command the highest rates, often 30–40% above city averages. Vacation rental turnovers typically run $175–$400 per property depending on size. The Southside and newer developments offer more moderate pricing with strong growth potential.
Santa Fe Cleaning Business Requirements
City of Santa Fe Business Registration
Santa Fe requires a business registration through the city’s Finance Division. Apply at City Hall or online through the city’s portal.
New Mexico Gross Receipts Tax (GRT)
Santa Fe’s combined GRT rate is approximately 8.4375%. This applies to all cleaning services and must be collected and remitted to the NM Taxation and Revenue Department.
State Business Registration
Register your LLC with the New Mexico Secretary of State ($50 online). All businesses must also register with the Taxation and Revenue Department for a CRS ID.
General Liability Insurance
Essential for Santa Fe’s high-end market. Luxury homes and historic properties require strong coverage. Most Santa Fe operators carry $1M–$2M at $500–$900/year.
Workers’ Compensation Insurance
Required in New Mexico for businesses with three or more employees. Santa Fe’s labor market is competitive, and benefits like workers’ comp help attract and retain quality cleaners.
Short-Term Rental Regulations
Santa Fe has specific regulations for short-term rental properties. If you clean vacation rentals, ensure your clients are properly licensed. This protects your business from liability related to unpermitted properties.
Up and running in minutes
No technical setup required. If you can send an email, you can run MaidProfit.
Simple, predictable pricing
No per-job fees. No surprise charges. Cancel anytime.
- Up to 50 jobs/month
- 1 team member
- Online booking page
- Client management
- Basic invoicing
- Analytics dashboard
- Integrations
- Unlimited jobs
- Up to 10 team members
- Online booking + client portal
- Full CRM
- Automated invoicing & payments
- Analytics dashboard
- QuickBooks + Stripe integrations
- Everything in Growth
- Unlimited team members
- Multi-location support
- Custom reporting
- Priority support + onboarding
- API access
- White-label options
All plans include a 14-day free trial. No credit card required.
Trusted by cleaning businesses everywhere
Hear from real cleaning business owners.
“Santa Fe clients expect perfection. MaidProfit’s detailed checklists and client-specific notes ensure every team member knows exactly how to handle adobe surfaces, saltillo floors, and kiva fireplaces. Zero complaints in 14 months.”
“We manage vacation rental turnovers across Santa Fe. MaidProfit’s scheduling integrates with our property managers’ calendars, and the photo verification feature gives them confidence that every property is guest-ready.”
“Las Campanas and the Eastside homes are our specialty. MaidProfit’s premium billing features handle our $300+ average tickets effortlessly, and the client portal gives our affluent clients the high-end digital experience they expect.”