Simplify Your Las Cruces Cleaning Business with MaidProfit
From Mesilla to Sonoma Ranch, Picacho Hills to the NMSU campus — MaidProfit helps Las Cruces cleaning companies automate operations and build lasting client relationships.
Why Las Cruces Rewards Loyal Cleaning Business Operators
Las Cruces is southern New Mexico’s largest city and a community defined by loyalty. With 111,000 residents and a metro population of roughly 220,000, the market is large enough to build a thriving business but small enough that reputation and personal relationships drive growth. Once you earn a Las Cruces client, they tend to stay for years.
New Mexico State University anchors the local economy, bringing faculty, staff, and student housing demand. The adjacent White Sands Missile Range and NASA’s White Sands Test Facility add federal employment and a steady base of well-compensated households. Retirees drawn by the mild climate and affordable cost of living are another key demographic for recurring cleaning services.
Las Cruces’s cost of living is well below the national average, which keeps startup costs low and makes cleaning services accessible to a broader client base. The city’s proximity to El Paso, Texas (just 45 minutes south) also creates cross-border business opportunities for cleaning companies willing to serve both markets.
Loyalty-Driven Market
Las Cruces clients value relationships over price. Cleaning businesses that invest in consistent service and professional communication build client rosters with retention rates well above the national average.
Everything you need to scale
Built specifically for cleaning businesses — not generic software adapted for your industry.
What Las Cruces Cleaners Charge
Las Cruces rates are among the most affordable in New Mexico, reflecting the lower cost of living in southern NM.
| Service | Price Range | Average |
|---|---|---|
| Standard House Cleaning | $80 – $170 | $115 |
| Deep Cleaning | $145 – $320 | $220 |
| Move-Out Cleaning | $175 – $380 | $265 |
| Office Cleaning (per sq ft) | $0.06 – $0.12 | $0.08 |
| Recurring Weekly Service | $70 – $145 | $100 |
Sonoma Ranch and Picacho Hills are the premium residential areas, commanding rates 15–20% above the city average. The NMSU campus area generates steady move-out cleaning demand. Downtown and the Mesilla Valley offer mid-range pricing with loyal client bases.
Las Cruces Cleaning Business Requirements
City of Las Cruces Business Registration
Las Cruces requires a business registration through the city’s Community Development Department. The process is straightforward and can be completed at City Hall.
New Mexico Gross Receipts Tax (GRT)
Las Cruces’s combined GRT rate is approximately 8.3125%. This applies to cleaning services and must be collected and remitted. Register for a CRS ID with the NM Taxation and Revenue Department.
State Business Registration
Register your LLC with the New Mexico Secretary of State ($50 online). Sole proprietors using a trade name should also file with the Secretary of State.
General Liability Insurance
Recommended for all cleaning businesses. Coverage of $500K–$1M is standard. Expect $300–$550/year in Las Cruces, which is below the national average due to lower costs.
Workers’ Compensation Insurance
Required in New Mexico for businesses with three or more employees. Las Cruces’ smaller business environment means many operators start solo and add coverage as they grow.
Doña Ana County Requirements
Businesses operating in unincorporated areas of Doña Ana County may need additional county registration. Check with the county clerk’s office for specific requirements.
Up and running in minutes
No technical setup required. If you can send an email, you can run MaidProfit.
Simple, predictable pricing
No per-job fees. No surprise charges. Cancel anytime.
- Up to 50 jobs/month
- 1 team member
- Online booking page
- Client management
- Basic invoicing
- Analytics dashboard
- Integrations
- Unlimited jobs
- Up to 10 team members
- Online booking + client portal
- Full CRM
- Automated invoicing & payments
- Analytics dashboard
- QuickBooks + Stripe integrations
- Everything in Growth
- Unlimited team members
- Multi-location support
- Custom reporting
- Priority support + onboarding
- API access
- White-label options
All plans include a 14-day free trial. No credit card required.
Trusted by cleaning businesses everywhere
Hear from real cleaning business owners.
“Las Cruces is all about relationships. MaidProfit’s client notes and automated follow-ups help me remember every detail about my clients. That personal touch is why we have a 95% retention rate.”
“We handle move-out cleanings for NMSU student housing every May and August. MaidProfit’s surge scheduling helps us manage 40+ move-outs in two weeks without burning out our team.”
“Starting a cleaning business in Las Cruces was affordable — the challenge was getting organized as we grew. MaidProfit gave us the professional systems we needed to go from 10 clients to 60 in one year.”