Grow Your San Diego Cleaning Business with MaidProfit
From La Jolla to Coronado, North Park to Carmel Valley — MaidProfit gives San Diego cleaning companies the tools to book more jobs, automate operations, and scale along the coast.
Why San Diego Is a Premier Market for Cleaning Businesses
San Diego is the eighth-largest city in America and one of the most desirable places to live in the country. With a metro population of 3.3 million and a median household income of $89,400, San Diego offers exceptional demand for premium cleaning services across residential, commercial, and vacation rental segments.
The city’s economy is driven by biotech (the Torrey Pines corridor is a global hub), defense (the Navy’s largest West Coast base), technology, and tourism. These industries attract high-income professionals who value convenience services. San Diego’s military population creates additional demand through frequent relocations and housing turnovers.
San Diego’s year-round perfect weather and tourism industry generate massive vacation rental demand. Coastal neighborhoods from Pacific Beach to Mission Beach to La Jolla host thousands of Airbnb and VRBO listings requiring frequent turnover cleaning. This is a lucrative niche that complements recurring residential services.
Tourism + Tech = Diverse Revenue
San Diego’s biotech professionals need recurring home cleaning. Its tourists need vacation rental turnovers. Its military families need move-in/move-out services. MaidProfit helps you capture all three segments efficiently.
Everything you need to scale
Built specifically for cleaning businesses — not generic software adapted for your industry.
What San Diego Cleaners Charge
San Diego cleaning rates are premium, reflecting the city’s coastal lifestyle and high incomes. Here’s what local businesses charge.
| Service | Price Range | Average |
|---|---|---|
| Standard House Cleaning | $145 – $330 | $215 |
| Deep Cleaning | $270 – $580 | $400 |
| Move-Out Cleaning | $300 – $620 | $445 |
| Office Cleaning (per sq ft) | $0.10 – $0.19 | $0.13 |
| Recurring Weekly Service | $125 – $275 | $185 |
La Jolla, Coronado, and Del Mar command the highest rates in the county. Carmel Valley and Rancho Santa Fe are premium suburban markets. North Park, Hillcrest, and the beach communities offer strong mid-range demand.
San Diego Cleaning Business Requirements
City of San Diego Business Tax Certificate
San Diego requires a Business Tax Certificate from the City Treasurer’s office. The annual fee is $34 for businesses with gross receipts under $12,000, scaling up based on revenue.
California LLC Registration
Register your LLC ($70) or corporation with the California Secretary of State. The annual $800 LLC franchise tax applies. San Diego’s rates make this easily manageable.
No Sales Tax on Cleaning
California does not charge sales tax on cleaning services. San Diego County’s sales tax rate is 7.75% but generally does not apply to service businesses.
General Liability Insurance
Essential in San Diego due to high coastal property values. La Jolla and Coronado clients expect $1M+ coverage. Expect $600–$1,100/year.
Workers’ Compensation
Mandatory in California for all employers. Costs run $3.00–$5.00 per $100 of payroll for cleaning businesses.
Short-Term Rental Regulations
San Diego regulates short-term vacation rentals. If cleaning for Airbnb hosts, ensure they are properly licensed. Coastal communities like Mission Beach have specific rental rules.
Up and running in minutes
No technical setup required. If you can send an email, you can run MaidProfit.
Simple, predictable pricing
No per-job fees. No surprise charges. Cancel anytime.
- Up to 50 jobs/month
- 1 team member
- Online booking page
- Client management
- Basic invoicing
- Analytics dashboard
- Integrations
- Unlimited jobs
- Up to 10 team members
- Online booking + client portal
- Full CRM
- Automated invoicing & payments
- Analytics dashboard
- QuickBooks + Stripe integrations
- Everything in Growth
- Unlimited team members
- Multi-location support
- Custom reporting
- Priority support + onboarding
- API access
- White-label options
All plans include a 14-day free trial. No credit card required.
Trusted by cleaning businesses everywhere
Hear from real cleaning business owners.
“We serve La Jolla and Carmel Valley biotech families. MaidProfit’s online booking and automated reminders are exactly what our tech-savvy clients expect. We hit 100 recurring households and $350K revenue in our third year.”
“Vacation rental turnovers in PB and Mission Beach are our bread and butter. MaidProfit handles 45+ turnovers per week with zero scheduling conflicts. Property managers say we’re the most reliable service they’ve worked with.”
“We handle move-out cleaning for military families near MCAS Miramar and Naval Base San Diego. MaidProfit’s scheduling handles the constant PCS turnover. Military housing referrals have made this our most profitable niche.”