Elevate Your Virginia Cleaning Business
From Northern Virginia to Virginia Beach, Richmond to Roanoke — MaidProfit gives Virginia cleaning companies the automation tools to compete and win in a high-demand market.
Virginia Cleaning Market at a Glance
Data sources: IBISWorld, Industry Survey, U.S. Census Bureau, VA Tourism, Zillow
Why Virginia Is an Elite Market for Cleaning Businesses
Virginia boasts one of the highest median household incomes in the nation at $87,200, driven by its proximity to Washington, D.C., a massive federal workforce, defense contractors, and a thriving tech sector. Northern Virginia alone — Arlington, Fairfax, Loudoun, and Prince William counties — represents one of the wealthiest and most densely populated regions in the United States, where professional cleaning is considered a standard household expense.
The state’s diverse geography creates multiple distinct markets. Northern Virginia is a premium urban/suburban market with some of the highest cleaning rates on the East Coast. Richmond, the state capital, combines government workers with a growing creative and tech economy. Virginia Beach and the Hampton Roads area add military families and coastal communities to the mix.
Virginia’s strong education and defense sectors provide unusually stable demand. Government employees, military families, and contractors maintain consistent incomes even during economic downturns, making Virginia’s cleaning market more recession-resistant than most. Combined with steady population growth, Virginia offers a reliable, high-earning market for cleaning professionals.
The Northern Virginia Premium
Northern Virginia counties like Fairfax, Loudoun, and Arlington rank among the wealthiest in America. Cleaning rates here run 30–50% above the national average, and demand from busy dual-income federal and tech households is virtually limitless.
Top Virginia Neighborhoods for Cleaning Businesses
Where the demand is highest and your business can thrive.
Everything you need to scale
Built specifically for cleaning businesses — not generic software adapted for your industry.
What Virginia Cleaners Charge
Virginia rates vary dramatically between Northern Virginia’s premium market and the rest of the state.
| Service | Price Range | Average |
|---|---|---|
| Standard House Cleaning | $130 – $320 | $200 |
| Deep Cleaning | $250 – $560 | $380 |
| Move-Out Cleaning | $300 – $650 | $450 |
| Office Cleaning (per sq ft) | $0.09 – $0.22 | $0.14 |
| Recurring Weekly Service | $115 – $260 | $175 |
Northern Virginia (Arlington, Fairfax, Loudoun) commands the highest rates, comparable to Washington, D.C. Richmond offers competitive mid-range pricing. Virginia Beach and Hampton Roads are moderately priced. Rural western Virginia has lower rates but also lower operating costs.
Virginia Cleaning Business Requirements
Business Registration
Register your business with the Virginia State Corporation Commission (SCC). LLC filing costs $100 online. Sole proprietors using a trade name must file a fictitious name certificate with their local circuit court clerk.
Sales Tax
Virginia’s state sales tax is 4.3%, plus a 1% local tax (5.3% combined in most areas). Northern Virginia and Hampton Roads have an additional 0.7% regional tax (6% combined). Cleaning services are generally exempt from Virginia sales tax.
Workers’ Compensation Insurance
Virginia requires workers’ comp insurance for businesses with 3 or more employees (including part-time). Cleaning businesses typically pay $2.00–$3.50 per $100 of payroll.
General Liability Insurance
Not legally required but essential in Virginia’s competitive market. Most cleaning businesses carry $1M–$2M coverage, especially those serving government and corporate clients. Expect $500–$1,000 per year.
BPOL Tax
Virginia’s Business, Professional, and Occupational License (BPOL) tax is levied by many cities and counties based on gross receipts. Rates vary by locality and typically range from $0.15–$0.58 per $100 of gross receipts.
No State Cleaning License
Virginia does not require a specific state-level cleaning license. However, most localities require a business license, and Northern Virginia jurisdictions often have additional requirements for home service businesses.
Up and running in minutes
No technical setup required. If you can send an email, you can run MaidProfit.
Simple, predictable pricing
No per-job fees. No surprise charges. Cancel anytime.
- Up to 50 jobs/month
- 1 team member
- Online booking page
- Client management
- Basic invoicing
- Analytics dashboard
- Integrations
- Unlimited jobs
- Up to 10 team members
- Online booking + client portal
- Full CRM
- Automated invoicing & payments
- Analytics dashboard
- QuickBooks + Stripe integrations
- Everything in Growth
- Unlimited team members
- Multi-location support
- Custom reporting
- Priority support + onboarding
- API access
- White-label options
All plans include a 14-day free trial. No credit card required.
Why Virginia Cleaning Businesses Choose MaidProfit
Trusted by cleaning businesses everywhere
Hear from real cleaning business owners.
“Northern Virginia is fiercely competitive, but MaidProfit gives us an edge. Our Fairfax and Arlington clients love the professional online booking and instant confirmations. We’ve tripled our recurring client base in 10 months.”
“Richmond’s cleaning market has exploded with all the new development in Scott’s Addition and the Fan. MaidProfit’s automated invoicing and payment tracking mean I never chase a late payment anymore.”
“Serving military families in Virginia Beach and Norfolk means handling frequent move-in/move-out cleanings. MaidProfit’s scheduling system handles the constant turnover seamlessly — we’ve become the go-to cleaners for three base housing communities.”