Build a Thriving West Virginia Cleaning Business
From Charleston to Morgantown, Huntington to Wheeling — MaidProfit helps West Virginia cleaning companies operate efficiently and grow in an underserved market.
West Virginia Cleaning Market at a Glance
Data sources: IBISWorld, Industry Survey, U.S. Census Bureau, WV Tourism, Zillow
Why West Virginia’s Underserved Market Is an Opportunity
West Virginia is one of the most underserved cleaning markets in the country. With only about 850 cleaning businesses serving 740,000 households, the competition is minimal compared to neighboring states. For entrepreneurs willing to build a professional operation, the path to market dominance is shorter here than almost anywhere else in America.
While the state’s median household income of $52,500 is below the national average, the cost of living is also among the lowest in the nation. This means cleaning services priced at $100–$180 per visit are accessible to a broader swath of the population than you might expect. Operating costs — labor, fuel, insurance, and rent — are correspondingly low, supporting healthy profit margins.
West Virginia’s economy is diversifying beyond its traditional industries. The growing healthcare sector in Charleston and Morgantown, WVU’s expansion, and the rise of outdoor recreation tourism in areas like the New River Gorge (now a National Park) are creating new cleaning demand. Remote workers relocating for West Virginia’s affordable mountain lifestyle bring higher incomes and expectations for professional services.
Low Competition, Room to Grow
With fewer than 900 cleaning businesses statewide, West Virginia has one of the lowest cleaning company densities in the nation. A well-run operation with professional systems can quickly become the dominant player in any West Virginia city or region.
Top West Virginia Neighborhoods for Cleaning Businesses
Where the demand is highest and your business can thrive.
Everything you need to scale
Built specifically for cleaning businesses — not generic software adapted for your industry.
What West Virginia Cleaners Charge
West Virginia rates reflect the state’s affordable cost of living while offering solid profit potential due to low operating costs.
| Service | Price Range | Average |
|---|---|---|
| Standard House Cleaning | $80 – $180 | $120 |
| Deep Cleaning | $150 – $350 | $230 |
| Move-Out Cleaning | $180 – $400 | $280 |
| Office Cleaning (per sq ft) | $0.06 – $0.13 | $0.09 |
| Recurring Weekly Service | $70 – $150 | $100 |
Charleston and Morgantown command the highest rates in the state. Morgantown’s college-town economy supports premium pricing during the school year. The Eastern Panhandle (near the D.C. metro) offers higher rates driven by commuter incomes. Rural areas have lower rates but also significantly lower costs.
West Virginia Cleaning Business Requirements
Business Registration
Register your business with the West Virginia Secretary of State. LLC filing costs $100 online. You’ll also need to register with the State Tax Department for a business registration certificate.
Sales Tax
West Virginia’s state sales tax is 6%, plus municipal taxes up to 1% in some areas. Cleaning services are subject to sales tax in West Virginia. Register for a sales tax account with the State Tax Department.
Workers’ Compensation Insurance
West Virginia requires workers’ comp insurance for businesses with one or more employees. The state transitioned to a private insurance market in 2006. Cleaning businesses typically pay $1.80–$3.20 per $100 of payroll.
General Liability Insurance
Not legally required but strongly recommended. Most West Virginia cleaning businesses carry $500K–$1M coverage at $350–$650 per year — among the most affordable premiums in the nation.
No State Cleaning License
West Virginia does not require a specific state-level cleaning license. Some municipalities may require a local business license or permit. Check with your city or county clerk.
State Business & Occupation Tax
West Virginia’s Business & Occupation Tax applies to certain business activities. Service businesses may be subject to this tax. Consult with the State Tax Department to determine your obligations.
Up and running in minutes
No technical setup required. If you can send an email, you can run MaidProfit.
Simple, predictable pricing
No per-job fees. No surprise charges. Cancel anytime.
- Up to 50 jobs/month
- 1 team member
- Online booking page
- Client management
- Basic invoicing
- Analytics dashboard
- Integrations
- Unlimited jobs
- Up to 10 team members
- Online booking + client portal
- Full CRM
- Automated invoicing & payments
- Analytics dashboard
- QuickBooks + Stripe integrations
- Everything in Growth
- Unlimited team members
- Multi-location support
- Custom reporting
- Priority support + onboarding
- API access
- White-label options
All plans include a 14-day free trial. No credit card required.
Why West Virginia Cleaning Businesses Choose MaidProfit
Trusted by cleaning businesses everywhere
Hear from real cleaning business owners.
“Charleston’s cleaning market had no real professional operators when I started. MaidProfit helped me build a polished, efficient business from day one. Now we have 50 recurring clients and zero competition that matches our service level.”
“Morgantown’s student housing market is a goldmine during move-in and move-out season. MaidProfit’s booking system handles the August and May rush without breaking a sweat. We processed 200+ cleanings in a single week last move-out season.”
“Since New River Gorge became a National Park, tourism has exploded in our area. MaidProfit helps us manage vacation rental turnovers for 30+ properties in Fayetteville and Beckley. The growth has been incredible.”