Grow Your Madison Cleaning Business with MaidProfit
From the Isthmus to Middleton, Fitchburg to Sun Prairie — MaidProfit gives Madison cleaning companies the tools to book more jobs and serve the capital city’s growing market.
Why Madison Is Wisconsin’s Premium Cleaning Market
Madison is Wisconsin’s state capital and home to the University of Wisconsin-Madison, one of the nation’s top public universities with 48,000+ students. The city’s economy combines government, education, healthcare (UW Health, SSM Health), and a booming biotech and tech sector (Epic Systems in nearby Verona) that creates a highly educated, high-income workforce.
Madison consistently ranks among the best cities to live in America, attracting professional families who value quality of life and readily invest in cleaning services. The isthmus neighborhoods, Middleton, and Fitchburg feature desirable homes with strong recurring cleaning demand. Sun Prairie and Waunakee are fast-growing suburbs adding new clients monthly.
UW-Madison’s academic calendar creates predictable move-in/move-out surges, while the state government’s stable workforce provides year-round residential demand. Madison’s progressive, eco-conscious culture also supports premium pricing for green cleaning services.
Highly Educated Market = Premium Demand
Madison’s concentration of professionals and university faculty creates a client base that values quality over price. MaidProfit’s premium features match their sophisticated service expectations.
Everything you need to scale
Built specifically for cleaning businesses — not generic software adapted for your industry.
What Madison Cleaners Charge
Madison cleaning rates are the highest in Wisconsin outside of Milwaukee’s premium suburbs. Here’s what local businesses charge.
| Service | Price Range | Average |
|---|---|---|
| Standard House Cleaning | $115 – $255 | $175 |
| Deep Cleaning | $210 – $460 | $320 |
| Move-Out Cleaning | $250 – $510 | $365 |
| Office Cleaning (per sq ft) | $0.08 – $0.16 | $0.11 |
| Recurring Weekly Service | $100 – $210 | $145 |
Maple Bluff, Shorewood Hills, and the Isthmus command premium rates. Middleton and Fitchburg are strong mid-to-premium markets. Sun Prairie and Waunakee offer growing suburban demand at competitive pricing.
Madison Cleaning Business Requirements
City of Madison Business License
Madison may require specific permits depending on services. Register through the City Clerk’s Office. Many cleaning businesses operate under state registration.
Wisconsin Business Registration
Register your LLC with the Wisconsin DFI ($130 online filing fee).
Sales Tax Collection
Dane County’s combined sales tax is 5.5% (5% state + 0.5% county). Cleaning services are taxable. Obtain a Seller’s Permit from the Department of Revenue.
General Liability Insurance
Essential for Madison’s premium market. Most clients expect $500K minimum coverage. Expect $400–$750/year.
Workers’ Compensation
Required in Wisconsin with three or more employees. Rates run approximately $1.50–$3.00 per $100 of payroll.
Dane County DBA Filing
File a DBA with the Dane County Register of Deeds if using a trade name. Filing fees are approximately $25.
Up and running in minutes
No technical setup required. If you can send an email, you can run MaidProfit.
Simple, predictable pricing
No per-job fees. No surprise charges. Cancel anytime.
- Up to 50 jobs/month
- 1 team member
- Online booking page
- Client management
- Basic invoicing
- Analytics dashboard
- Integrations
- Unlimited jobs
- Up to 10 team members
- Online booking + client portal
- Full CRM
- Automated invoicing & payments
- Analytics dashboard
- QuickBooks + Stripe integrations
- Everything in Growth
- Unlimited team members
- Multi-location support
- Custom reporting
- Priority support + onboarding
- API access
- White-label options
All plans include a 14-day free trial. No credit card required.
Trusted by cleaning businesses everywhere
Hear from real cleaning business owners.
“Madison’s professionals expect a premium experience. MaidProfit’s client portal and automated communication match their expectations perfectly. I serve 75 recurring clients across the Isthmus, Middleton, and Fitchburg with a 95% retention rate.”
“We handle UW-Madison student housing turnovers and state government office cleaning. MaidProfit’s multi-service scheduling lets us switch between high-volume turnovers and regular commercial contracts seamlessly. Revenue doubled in our second year.”
“Madison’s eco-conscious community loves our green cleaning approach. MaidProfit helps me manage the premium pricing that comes with eco-friendly services. The platform’s professionalism matches what Madison clients expect.”