Grow Your Norfolk Cleaning Business with MaidProfit
From Ghent to the Naval Station, Ocean View to East Beach — MaidProfit gives Norfolk cleaning companies the tools to book more jobs and serve Hampton Roads’ historic port city.
Why Norfolk’s Military Economy Drives Cleaning Demand
Norfolk is home to Naval Station Norfolk, the world’s largest naval base, plus multiple other military installations. This creates an unparalleled demand for PCS move-in/move-out cleaning, with thousands of military families rotating through the area every year on predictable schedules.
The city’s revitalizing neighborhoods — Ghent, the NEON District, East Beach, and Ocean View — are attracting young professionals, artists, and families who bring residential cleaning demand. Norfolk’s waterfront development, the Waterside District, and downtown revitalization create commercial cleaning opportunities in new office and retail spaces.
Norfolk’s healthcare sector (Sentara Norfolk General Hospital, EVMS, Children’s Hospital of The King’s Daughters) and higher education institutions (Old Dominion University, Norfolk State University) provide stable employment and steady cleaning demand from medical offices and campus facilities.
World’s Largest Naval Base = Massive PCS Market
Naval Station Norfolk’s constant rotation cycle means year-round move-in/move-out cleaning demand. MaidProfit’s scheduling and invoicing tools help you build relationships with military housing offices and capture this reliable revenue stream.
Everything you need to scale
Built specifically for cleaning businesses — not generic software adapted for your industry.
What Norfolk Cleaners Charge
Norfolk cleaning rates reflect the city’s moderate cost of living and military-influenced market. Here’s what local businesses charge.
| Service | Price Range | Average |
|---|---|---|
| Standard House Cleaning | $100 – $220 | $148 |
| Deep Cleaning | $185 – $400 | $275 |
| Move-Out Cleaning (Military PCS) | $225 – $470 | $335 |
| Office Cleaning (per sq ft) | $0.07 – $0.15 | $0.10 |
| Recurring Weekly Service | $85 – $180 | $125 |
Ghent and East Beach command the highest residential rates. Ocean View’s waterfront redevelopment is an emerging premium market. The military housing corridor offers high-volume move-out cleaning. Downtown offers commercial opportunities.
Norfolk Cleaning Business Requirements
City of Norfolk Business License
Norfolk requires a business license from the Commissioner of the Revenue. Fees are based on gross receipts with a minimum of approximately $50.
Virginia Business Registration
Register your LLC or corporation with the Virginia State Corporation Commission ($100 filing fee for LLCs).
Sales Tax Requirements
Virginia’s sales tax in the Hampton Roads region is 5.3%. Cleaning services are generally not subject to sales tax in Virginia.
General Liability Insurance
Essential for Norfolk operations. Military housing and commercial clients require $500K–$1M coverage. Expect $400–$750/year.
Workers’ Compensation
Required in Virginia with three or more employees. Rates run approximately $1.50–$3.00 per $100 of payroll.
Naval Station Access
Cleaning on-base housing requires base access credentials, background checks, and often additional insurance. Work with military housing management companies to meet contractor requirements.
Up and running in minutes
No technical setup required. If you can send an email, you can run MaidProfit.
Simple, predictable pricing
No per-job fees. No surprise charges. Cancel anytime.
- Up to 50 jobs/month
- 1 team member
- Online booking page
- Client management
- Basic invoicing
- Analytics dashboard
- Integrations
- Unlimited jobs
- Up to 10 team members
- Online booking + client portal
- Full CRM
- Automated invoicing & payments
- Analytics dashboard
- QuickBooks + Stripe integrations
- Everything in Growth
- Unlimited team members
- Multi-location support
- Custom reporting
- Priority support + onboarding
- API access
- White-label options
All plans include a 14-day free trial. No credit card required.
Trusted by cleaning businesses everywhere
Hear from real cleaning business owners.
“Military PCS moves keep my business running year-round. MaidProfit’s scheduling handles 12+ move-outs a week during peak rotation months. The housing management companies at Naval Station Norfolk trust us because we’re always documented and on time.”
“I focused on Norfolk’s revitalizing neighborhoods — Ghent, the NEON District, and East Beach. MaidProfit’s client portal and online booking appeal to the young professionals moving into these areas. Revenue is up 45% this year.”
“Norfolk’s healthcare sector gives me steady commercial cleaning contracts. MaidProfit’s invoicing and contract management make it easy to serve medical offices alongside my residential clients. The automation freed up 8 hours a week for business development.”