Modernize Your Wisconsin Cleaning Business
From Milwaukee to Madison, Green Bay to Kenosha — MaidProfit helps Wisconsin cleaning companies automate their operations and build stronger client relationships.
Wisconsin Cleaning Market at a Glance
Data sources: IBISWorld, Industry Survey, U.S. Census Bureau, WI Tourism, Zillow
Why Wisconsin Delivers Steady Cleaning Business Growth
Wisconsin’s economy is built on stability. With a diversified mix of manufacturing, healthcare, agriculture, and technology, the Badger State provides the kind of consistent demand that helps cleaning businesses build reliable revenue. Milwaukee and Madison are the primary metros, but mid-sized cities like Green Bay, Appleton, and Kenosha offer strong secondary markets with less competition.
The state’s median household income of $72,500 supports healthy demand for professional cleaning. Madison, home to the University of Wisconsin and a booming tech sector, has one of the highest incomes in the Midwest and a population that strongly values work-life balance — making it one of the best per-capita markets for residential cleaning in the region.
Wisconsin’s harsh winters are actually an advantage for cleaning businesses. Snow, salt, and mud tracked through homes from November through March create persistent demand for regular cleaning. Spring cleaning season in Wisconsin is a major event, and the state’s lake-house and vacation-property market adds seasonal revenue during summer months.
Madison: The Midwest’s Hidden Cleaning Gem
Madison consistently ranks among the best cities to live in America. Its high-income, well-educated population has one of the strongest per-capita demands for cleaning services in the Midwest. Smart operators can build a six-figure business serving Madison alone.
Top Wisconsin Neighborhoods for Cleaning Businesses
Where the demand is highest and your business can thrive.
Everything you need to scale
Built specifically for cleaning businesses — not generic software adapted for your industry.
What Wisconsin Cleaners Charge
Wisconsin rates are competitive with Midwest averages, with Madison and Milwaukee suburbs commanding premium pricing.
| Service | Price Range | Average |
|---|---|---|
| Standard House Cleaning | $110 – $250 | $160 |
| Deep Cleaning | $200 – $450 | $300 |
| Move-Out Cleaning | $240 – $530 | $370 |
| Office Cleaning (per sq ft) | $0.08 – $0.18 | $0.12 |
| Recurring Weekly Service | $95 – $210 | $140 |
Madison commands the highest rates in Wisconsin due to its affluent population and high demand. Milwaukee’s North Shore suburbs and Waukesha County also support premium pricing. Green Bay and the Fox Valley offer strong mid-range rates. Lake Geneva and Door County vacation properties add seasonal premium opportunities.
Wisconsin Cleaning Business Requirements
Business Registration
Register your business with the Wisconsin Department of Financial Institutions (DFI). LLC filing costs $130 online. Sole proprietors using a trade name must file a DBA registration with their county register of deeds.
Sales Tax
Wisconsin’s state sales tax is 5%, plus county taxes of 0.1–0.5% in most counties (Milwaukee County adds 0.5%). Cleaning services are subject to sales tax in Wisconsin. Register for a seller’s permit with the Department of Revenue.
Workers’ Compensation Insurance
Wisconsin requires workers’ comp insurance for businesses with 3 or more employees. Cleaning businesses typically pay $2.00–$3.30 per $100 of payroll. Sole proprietors and partners can elect to be covered.
General Liability Insurance
Not legally required but essential for professional credibility. Most Wisconsin cleaning businesses carry $500K–$1M coverage at $400–$800 per year.
No State Cleaning License
Wisconsin does not require a specific state-level cleaning license. Some municipalities require a local business license. Milwaukee’s general business license can be obtained from the City Clerk’s office.
Seller’s Permit
Since cleaning services are taxable in Wisconsin, you must obtain a seller’s permit from the Department of Revenue before conducting business. The permit is free and can be obtained online.
Up and running in minutes
No technical setup required. If you can send an email, you can run MaidProfit.
Simple, predictable pricing
No per-job fees. No surprise charges. Cancel anytime.
- Up to 50 jobs/month
- 1 team member
- Online booking page
- Client management
- Basic invoicing
- Analytics dashboard
- Integrations
- Unlimited jobs
- Up to 10 team members
- Online booking + client portal
- Full CRM
- Automated invoicing & payments
- Analytics dashboard
- QuickBooks + Stripe integrations
- Everything in Growth
- Unlimited team members
- Multi-location support
- Custom reporting
- Priority support + onboarding
- API access
- White-label options
All plans include a 14-day free trial. No credit card required.
Why Wisconsin Cleaning Businesses Choose MaidProfit
Trusted by cleaning businesses everywhere
Hear from real cleaning business owners.
“Milwaukee’s cleaning market is steady and reliable, just like the city itself. MaidProfit’s recurring scheduling and automated reminders have given us a 94% client retention rate. That consistency is worth more than any flashy marketing.”
“Madison’s tech professionals expect modern service. MaidProfit’s online booking, instant confirmations, and digital invoicing match their expectations perfectly. We went from 20 to 80 recurring clients in our first year.”
“We clean vacation homes across Door County during summer and residential clients in Green Bay year-round. MaidProfit’s seasonal scheduling tools make managing this mix effortless. Our revenue has grown 45% since adopting the platform.”