Cleaning Business Software

Automate Your Maryland Cleaning Business for Maximum Growth

From Baltimore to Bethesda, Columbia to Silver Spring, Maryland cleaning professionals use MaidProfit to book more jobs, get paid faster, and outperform the competition.

6.2M+ Residents
2.3M Households
#1 Median Household Income
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★★★★★
4,100+
Cleaning Businesses in Maryland
2.3M
Households Statewide
$94,800
Median Household Income
9.2%
Annual Market Growth

Maryland Cleaning Market at a Glance

6.18 million
Population
Concentrated in the Baltimore-Washington corridor, one of the most affluent metro areas in the nation
U.S. Census Bureau 2024
3,400+
Cleaning Businesses
Heavy competition in the DC suburbs but underserved markets on the Eastern Shore and in Western Maryland
IBISWorld 2024
$1.1 billion
Market Size
Fueled by dual-income federal government households and high cost of living driving outsourced cleaning
IBISWorld 2024
$385,000
Median Home Value
Ranges from $210K on the Eastern Shore to $650K+ in Montgomery County — price your services accordingly
Zillow 2024
$168/visit
Average Cleaning Rate
Above the national average of $157, driven by DC-suburb pricing and high demand in affluent zip codes
HomeAdvisor 2024
March - June
Peak Season
Spring cleaning and the federal government relocation season (PCS moves) drive a surge in deep cleans and move-out services
Industry Data

Data sources: HomeAdvisor 2024, IBISWorld 2024, Industry Data, U.S. Census Bureau 2024, Zillow 2024

Why Maryland Is a Premier Market for Cleaning Businesses

Maryland consistently ranks among the wealthiest states in the nation, with a median household income of $94,800 — the highest in the country. With 6.2 million residents and 2.3 million households packed into a geographically compact state, the demand density for cleaning services is exceptional.

The D.C. suburbs of Montgomery County and Prince George’s County are home to hundreds of thousands of affluent, dual-income households where professional cleaning is considered a standard expense, not a luxury. Bethesda, Rockville, Columbia, and Silver Spring represent some of the highest-value residential cleaning markets in the entire eastern United States.

Baltimore adds a different dimension: a large urban market with strong demand for both residential and commercial cleaning, including healthcare facilities, universities, and a growing tech sector. The I-95 corridor connecting Baltimore and D.C. creates a continuous market where cleaning businesses can build substantial operations without long drive times between clients.

Maryland's average cleaning rate of $168/visit is 7% above the national average of $157, reflecting the state's high cost of living and affluent DC-suburb clientele.
With a median home value of $385K (6% above the $365K national average), Maryland homes tend to be larger and require more thorough cleaning — meaning higher per-job revenue.
Maryland's cleaning industry is growing at roughly 7.2% annually, outpacing the 6.6% national average thanks to steady population growth in the Baltimore-Washington corridor.

America’s Wealthiest State

Maryland’s $94,800 median household income is the highest of any state. Combined with the dense D.C. suburban corridor, this creates a market where cleaning businesses can charge premium rates and maintain full schedules year-round.

4,100+
Cleaning Businesses in Maryland
2.3M
Households Statewide
$94,800
Median Household Income
9.2%
Annual Market Growth

Top Maryland Neighborhoods for Cleaning Businesses

Where the demand is highest and your business can thrive.

Baltimore Metro
Maryland's largest city and surrounding counties including Baltimore County, with 2.8M residents and strong demand for residential and commercial cleaning.
Montgomery County
One of the wealthiest counties in the US with median household income over $117K — high-end residential cleaning commands premium rates in Bethesda, Rockville, and Silver Spring.
Prince George's County
Nearly 970K residents with growing demand for move-in/move-out cleaning driven by a transient government and military workforce.
Anne Arundel County
Home to Annapolis and proximity to Fort Meade creates steady demand from military families and state government employees.
Howard County
Consistently ranked among the best places to live in the US — Columbia and Ellicott City residents prioritize quality home services and recurring cleaning.
Frederick County
Fast-growing exurban market where new construction and young families are driving first-time cleaning service adoption at competitive rates.

Everything you need to scale

Built specifically for cleaning businesses — not generic software adapted for your industry.

Smart Scheduling
Auto-assign jobs to the right team based on location, skills, and availability. Clients get instant booking confirmations.
Smart Scheduling handles the DC-Baltimore corridor rush — auto-route cleaners between Bethesda, Silver Spring, and Columbia to cut windshield time in half.
Client CRM
Track every client, property, preferences, and cleaning history in one place. Never lose a detail again.
Client CRM tracks government contractor households and military families near Fort Meade and Aberdeen — segments that rebook like clockwork when you stay organized.
Automated Invoicing
Invoices go out automatically after every job. Accept payments online and track who’s paid and who owes.
Automated Invoicing handles Maryland's 6% sales tax on cleaning services automatically, so you never miscalculate on a Annapolis or Rockville invoice.
Team Management
See where your cleaners are in real-time, track job completion, and communicate with your team through the app.
Team Management keeps your crews coordinated across Montgomery County, Prince George's County, and Baltimore City — three very different markets under one dashboard.
Business Analytics
Revenue trends, team performance, top clients, and growth metrics — all in one clean dashboard.
Business Analytics shows which Maryland zip codes deliver the highest margins, from luxury homes in Potomac to college rentals near College Park.
Integrations
Connect with QuickBooks, Google Calendar, Stripe, and the tools you already use to run your business.
Integrations sync with QuickBooks and Google Calendar so your Howard County and Anne Arundel County routes stay profitable without double data entry.

What Maryland Cleaners Charge

Maryland rates are among the highest on the East Coast, driven by the D.C. metro’s affluent suburbs.

ServicePrice RangeAverage
Standard House Cleaning$130 – $300$200
Deep Cleaning$250 – $550$380
Move-Out Cleaning$300 – $650$450
Office Cleaning (per sq ft)$0.09 – $0.20$0.14
Recurring Weekly Service$115 – $250$170

Montgomery County (Bethesda, Rockville, Potomac) and Howard County (Columbia, Ellicott City) command the highest rates, often rivaling D.C. pricing. Baltimore is mid-range, and Western Maryland and the Eastern Shore are more affordable.

Maryland Cleaning Business Requirements

Business Registration

Register your business with the Maryland State Department of Assessments and Taxation (SDAT). LLCs can be filed online for $100. All businesses must obtain a Maryland business license from SDAT regardless of entity type.

Sales Tax

Maryland has a 6% state sales tax. Cleaning services are generally exempt from sales tax in Maryland, as the state taxes goods rather than services. However, bundled services that include taxable products may be partially taxable.

General Liability Insurance

Not legally required, but essential in Maryland’s affluent market. Most cleaning businesses carry $1M–$2M in coverage to protect against property damage claims. Expect $500–$1,000 per year.

No State Cleaning License

Maryland does not require a specific cleaning license. However, all businesses must register with SDAT and obtain a trader’s license if their gross revenues exceed certain thresholds. Some counties have additional requirements.

Workers’ Compensation

Maryland requires workers’ compensation insurance for all employers with one or more employees. There are no small-business exemptions. Coverage is obtained through private insurers or the Chesapeake Employers’ Insurance Company.

County Business Licenses

Many Maryland counties require separate business licenses or trader’s licenses in addition to state registration. Montgomery County, for example, requires a business license for all commercial activities. Check with your county government.

Up and running in minutes

No technical setup required. If you can send an email, you can run MaidProfit.

Set Up Your Business
Add your services, pricing, team members, and service areas. Takes about 10 minutes.
Register your LLC with the Maryland SDAT (State Department of Assessments and Taxation) online for $100, grab your EIN, and MaidProfit walks you through the rest.
Clients Book Online
Share your booking link or embed it on your website. Clients pick a time — you get notified instantly.
Clients across the Baltimore-Washington metro find you and book online — no phone tag while you're stuck on the Beltway or cleaning in Columbia.
MaidProfit Does the Rest
Scheduling, reminders, invoicing, and follow-ups happen automatically. You focus on the work.
MaidProfit auto-confirms appointments, sends reminders, processes payments with MD sales tax applied, and follows up for reviews — you just clean.

Simple, predictable pricing

No per-job fees. No surprise charges. Cancel anytime.

Monthly
Annual Save 20%
Starter
$39/month
Perfect for solo operators and small teams just getting started.
  • Up to 50 jobs/month
  • 1 team member
  • Online booking page
  • Client management
  • Basic invoicing
  • Analytics dashboard
  • Integrations
Join Waitlist
Starter is built for solo cleaners working the Maryland suburbs — handle 30+ recurring clients in Towson, Ellicott City, or Bowie without an assistant.
Pro
$159/month
For multi-location businesses that need maximum power and support.
  • Everything in Growth
  • Unlimited team members
  • Multi-location support
  • Custom reporting
  • Priority support + onboarding
  • API access
  • White-label options
Contact Sales
Pro is for multi-location operations spanning Maryland's diverse markets — coordinate teams in Baltimore, the Eastern Shore, Frederick, and the DC suburbs simultaneously.

All plans include a 14-day free trial. No credit card required.

Why Maryland Cleaning Businesses Choose MaidProfit

Maryland charges 6% sales tax on cleaning services — MaidProfit auto-calculates and tracks it so you stay compliant without spreadsheet headaches.
The DC-Baltimore corridor means long drive times if routes aren't optimized — smart scheduling cuts fuel costs and fits more jobs per day.
Government and military families relocate frequently, creating year-round move-in/move-out demand that MaidProfit helps you capture with automated rebooking.
High-income Montgomery and Howard County clients expect professional communication — automated invoices and follow-ups set you apart from cash-only competitors.

Trusted by cleaning businesses everywhere

Hear from real cleaning business owners.

★★★★★

“Our Bethesda and Potomac clients expect white-glove service. MaidProfit’s professional booking portal and automated follow-ups match the level of service they demand. We’ve grown to 200+ recurring accounts in Montgomery County alone.”

PO
Patricia Okafor
Owner, Chesapeake Clean Pros
★★★★★

“Baltimore’s a diverse market — rowhouses, condos, offices, medical facilities. MaidProfit lets me run different service tiers with different pricing, all from one platform. It’s been a game changer for our growth.”

DK
David Kim
Founder, Charm City Cleaning Group
★★★★★

“I serve Howard County’s planned communities where word-of-mouth is everything. MaidProfit’s automated review requests built us a 5-star reputation that generates referrals on autopilot. Best investment I’ve made in my business.”

SG
Stephanie Graves
CEO, Columbia Elite Maids

Common Questions

Do I need a license for a cleaning business in Maryland?
You’ll need to register with the Maryland SDAT and obtain a general business license. Some counties require additional trader’s licenses. No specific state-level cleaning license is required. You’ll also need an EIN if hiring employees.
Are cleaning services subject to sales tax in Maryland?
Generally, no. Maryland’s 6% sales tax primarily applies to tangible goods, not services. Cleaning services are typically exempt. However, if you sell cleaning products alongside services, the product portion may be taxable.
How much do cleaning businesses earn in Maryland?
Maryland’s premium market supports strong earnings. Solo cleaners typically earn $38,000–$65,000 per year. Business owners with teams of 5–15 cleaners can earn $90,000–$200,000+ annually, with D.C. suburban operators at the top.
Which areas of Maryland have the highest cleaning demand?
Montgomery County (Bethesda, Rockville, Silver Spring) and Howard County (Columbia, Ellicott City) have the highest demand and rates. Baltimore city and county, Prince George’s County, and Anne Arundel County also offer strong markets.
How does MaidProfit serve Maryland cleaning businesses?
MaidProfit is built for Maryland’s premium market: professional online booking that matches client expectations, multi-location management for the D.C.–Baltimore corridor, and automated CRM tools that help you build the referral network that drives growth in Maryland’s affluent communities.
Is workers’ comp required in Maryland?
Yes. Maryland requires workers’ compensation for all employers with at least one employee. There are no exemptions for small businesses. Failure to carry coverage can result in fines up to $10,000 per violation and personal liability for workplace injuries.

Ready to Dominate the Maryland Cleaning Market?

Join the waitlist and be first in line for a free 14-day trial when we launch.

14-day free trial · No credit card · Cancel anytime